Beyoncé's Beauty Brand to Include Fragrances
Beauty has a new megawatt entrant — Beyoncé.
The winner of 32 Grammys took to Instagram Tuesday night to announce her latest venture, which appears to be a hair care brand.
Sources tell WWD that the brand is helmed by Beyoncé’s mother, Tina Knowles-Lawson, and is also developing fragrances. The brand’s name and launch timing could not be learned. A spokesperson for Beyoncé did not return a request for comment by press time.
Though many celebrities have entered beauty in recent years, sources are bullish on Beyoncé’s business prospects. “I mean, she is the biggest, and her mom had a salon. It will be authentic. It’s going to be huge if she has science behind it,” one source said. “They’re laying the foundation, they’re building up the hype. It’s getting more press than God and who even knows when it’s coming out.”
The winner of 32 Grammys took to Instagram Tuesday night to announce her latest venture, which appears to be a hair care brand.
Sources tell WWD that the brand is helmed by Beyoncé’s mother, Tina Knowles-Lawson, and is also developing fragrances. The brand’s name and launch timing could not be learned. A spokesperson for Beyoncé did not return a request for comment by press time.
Though many celebrities have entered beauty in recent years, sources are bullish on Beyoncé’s business prospects. “I mean, she is the biggest, and her mom had a salon. It will be authentic. It’s going to be huge if she has science behind it,” one source said. “They’re laying the foundation, they’re building up the hype. It’s getting more press than God and who even knows when it’s coming out.”
