Beyoncé's Ivy Park Plunges Into Swimwear
The uber-popular Ivy Park collection, created by Beyoncé in 2016 and a partnership with Adidas since 2020, is dropping a Flex Park swimwear capsule next month that is designed to celebrate “the empowered spirit of confident self-expression and individuality — positively and boldly.”
And even though Beyoncé hasn’t donned a bikini to market this particular collection, the brand has lined up other high-powered faces to front the campaign: beauty entrepreneur and fashion influencer Kristen Noel Crawley along with actor Quincy Brown and body-positive influencer Tabria Majors. Beyoncé did tease the collection with a short video on the Ivy Park Instagram account Thursday, which began with waves crashing and the tag line, “How Do You Flex?” The previous day, Ivy Park’s Instagram posted a photo of a set of weights under fluorescent lighting in an ’80s-inspired room with wood-paneled walls and tan carpeting that featured the same tag line, “How Do You Flex?”
Flex Park, which marks the first foray into swimwear for the Adidas x Ivy Park collaboration, will boast a bright neon color palette — solar orange and screaming orange — with contrasting white stripes and accents, including the Ivy Park monogram. Key items include one- and two-piece bathing suits and beach-ready cover-ups for women as well as a men’s matching shirt and shirt set, a slide, a unisex bucket hat and tote bag. Other accessories include a towel and water bottle.
Fabrics include polyester swim materials containing a minimum of 85 percent recycled content, performance stretch wovens, chiffon and performance mesh fabrics.
Sizing is inclusive, ranging from XS to 4X and the collection is designed to be mixed and matched. The slides are being offered in sizes 5 to 15.
Prices range from $45 to $75 for the apparel, $75 for the unisex slides and $40 to $120 for accessories.
The Flex Park capsule will launch July 22 on the Adidas web site and will be available in select retail stores globally beginning July 23.
The swimwear capsule is being referred to by Adidas and Ivy Park as collection 3.5 and sources said a larger, more comprehensive themed collection is being prepped for fall.