Latest news


Welcome to Beyoncé Online - your #1 source for everything Beyoncé Knowles. You'll find here a lot of interesting information, one of the biggest photo galleries with over 150.000 pictures, downloads and more! Be sure to check out the latest news about Mrs. Carter and leave your comments. We hope you'll enjoy your stay and come back soon! Have fun!

Beyonce In Pop Art Ad Campaign For Pepsi Max

Klaudia//February 21, 2013
Beyonce stars in a brand new Pop Art inspired advertising campaign for Pepsi Max which was unveiled this week.

The 'Love On Top' singer, who signed a reported $50 million deal with the drinks giant earlier this year ahead of her Super Bowl performance, features in the new artwork from fashion photographer Patrick Demarchelier.

"Beyonce and Pepsi truly achieved the 'Pepsi Effect' with this collaboration," Chief Design Officer Mauro Porcini said at the unveiling. "It was a joy to discover Beyonce's current passion for Pop art, and together make it come alive in a very contemporary way.

"Beyonce was heavily involved in the creative process from start to finish and we couldn't have asked for a better partner."

The newly unveiled artwork features Beyonce's face on a blue and yellow pop art piece of artwork, in the style popularised by artists like Andy Warhol.

The artwork in question will be features in stores and on Pepsi Max cans in over 50 countries from this month.