Beyonce In Pop Art Ad Campaign For Pepsi Max
The 'Love On Top' singer, who signed a reported $50 million deal with the drinks giant earlier this year ahead of her Super Bowl performance, features in the new artwork from fashion photographer Patrick Demarchelier.
"Beyonce and Pepsi truly achieved the 'Pepsi Effect' with this collaboration," Chief Design Officer Mauro Porcini said at the unveiling. "It was a joy to discover Beyonce's current passion for Pop art, and together make it come alive in a very contemporary way.
"Beyonce was heavily involved in the creative process from start to finish and we couldn't have asked for a better partner."
The newly unveiled artwork features Beyonce's face on a blue and yellow pop art piece of artwork, in the style popularised by artists like Andy Warhol.
The artwork in question will be features in stores and on Pepsi Max cans in over 50 countries from this month.