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Verizon's 'Can't B Broken' Wins Cannes Gold Lion

Klaudia//June 23, 2024
On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”

Verizon's 'Can't B Broken' Wins Cannes Gold Lion

Klaudia//June 23, 2024
On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”

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Rock and Roll Hall of Fame hosts 'Beyonce Fan Day' to celebrate Bey's new album

Klaudia//March 23, 2024
The Rock and Roll Hall of Fame will celebrate the release of Beyonce’s new album “Act II: Cowboy Carter” with a Beyonce Fan Day on Friday, March 29.

The event will feature a Beyonce playlist packed with new album tracks and old songs from her illustrious catalog, along with highlighted artifacts such as the outfit she wore in the “Run The World (Girls)” video and from artists who have inspired her.

Plus, in the Foster Theater will be a collection of her music videos playing throughout the day.

For dedicated members of the Bey Hive currently enjoying her recent singles, the stomping “Texas Hold ‘Em” and the dramatic power ballad “16 Carriages” from her new country-music-infused album or anyone interested in country music, know this: Associate Professor of English at DePaul University and author Francesca Royster will give a talk about her new book, the Ralph J. Gleason award-winning “Black Country Music: Listening for Revolutions.” It focuses on contributions and discusses the past, present and future of black folks who love to listen to and make country music. The talk is 7 to 9 p.m. Thursday, March 28, free with a reservation at rockhall.com.