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Verizon's 'Can't B Broken' Wins Cannes Gold Lion

Klaudia//June 23, 2024
On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”

Verizon's 'Can't B Broken' Wins Cannes Gold Lion

Klaudia//June 23, 2024
On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”

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Beyoncé Shares 'Act II: Cowboy Carter' Tracklist

Klaudia//March 28, 2024
Beyoncé may be gearing up to release her first country music album, but this is not the pop superstar's first rodeo.

In anticipation of this Friday's release of her new album, Act II: Cowboy Carter, Queen Bey, 42, got fans excited by teasing the tracklist on Wednesday. The Grammy winner revealed the song titles with a post on Instagram, which subtly announced that the record is set to feature a cover of Dolly Parton's classic song "Jolene."

Beyoncé shared the tracklist by posting an image resembling a vintage concert poster, made to look like "Cowboy Carter" was the headliner and the titles listed below were members of her "Rodeo Chitlin' Circuit." The song names appeared alongside images of the hitmaker, and the bottom of the flyer teased, "Brought to you by KNTRY Radio Texas."


Aside from "Jolene" being included on the listing — confirming recent comments from Parton that she had heard the Renaissance artist recorded a cover of the song for her record — "Dolly P" is listed, as is Willie Nelson's name in a song called "Smoke Hour." It is currently unclear if the two country icons themselves appear as features on the album.

In addition to the previously released singles, "Texas Hold 'Em" and "16 Carriages," it seems as though the other songs may be called: "American Requiem," "Blackbird," "Protector," "My Rose" "Smoke Hour," "Bodyguard," "Jolene," "Daughter," "Spaghetti," "Alligator Tears," "Smoke Hour II," "Just For Fun," "II Most Wanted," "Levii's Jeans," "Flamenco," "The Linda Martell Show," "Yaya," "Oh Louisiana," "Desert Eagle," "Riiverdale," "II Hands II Heaven," "Tyrant" "Sweet Honey Buckin'" and "Amen."

There's various nods to the record being "act II" of her project Renaissance throughout the spelling of the song titles, and "The Linda Martell Show" seems to be a reference to the country singer-songwriter who became the first Black female artist to perform at the Grand Ole Opry.