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Verizon's 'Can't B Broken' Wins Cannes Gold Lion

Klaudia//June 23, 2024
On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”
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Verizon's 'Can't B Broken' Wins Cannes Gold Lion

Klaudia//June 23, 2024
On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”
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Beyoncé surprises 2-year-old fan with sweet gift after viral TikTok

Klaudia//April 25, 2024
Beyoncé-Knowles Carter heard the cry of a young boy asking his mom for the singer in a viral TikTok video and decided to send him a special gift.

Over the last week, a video has been making rounds on social media of a 2-year-old boy named Tyler in the Philippines asking his mother, digital creator Bea Fabregas (@beafabregas on TikTok and Instagram), "Where’s Beyoncé?" while the two ate pizza.

In the TikTok video, Tyler repeatedly asks his mother about the Grammy Award-winning singer's whereabouts before he innocently asks his mom, "Can I visit Beyoncé?" to which Fabregas lets him know she does not know the singer personally.

Eventually Fabregas lets her son know that she isn't actually friends with the superstar and couldn't make that happen. However, it was clear that Tyler was not taking no for answer, declaring that Beyoncé was in fact his friend and he wanted to meet her.

The video of Tyler and his mom garnered millions of views and tons of shares and likes. With the help of the internet, it landed right in front of Beyoncé, who decided to send the young boy her favorite blue flowers and a stuffed animal with a sweet message.

In an Instagram post on Wednesday, Fabregas revealed that Beyoncé wrote her son and "my friend Tyler" a note.

"For the record @beyonce and Tyler are now actually, officially friends! Through the power of Queen B’s internet (millions of views and likes it’s crazy!) she saw the video and sent over some of her favorite blue flowers, a new animal best friend for Tyler and the sweetest message that our family will now always treasure," Fabregas wrote in the caption, along with photos of her son posing with the bouquet of flowers and a stuffed animal.

"In her note (which she started out with 'To my friend Tyler') she said, 'I see your halo, Tyler,'" Fabregas added.

She concluded: "Thank you so much for thinking of our little family @yvettenoelschure@beyonce 🥹 I mean with the amount of mentions and videos Beyonce gets everyday, it still blows our mind to know time was set aside to send this sweet gift over. My mama heart😭"

Fabregas also thanked everyone who "shared it, commented, liked it," adding that her son may be "too young to remember all this, but I'll always remind him to dream big and shoot for the stars!!"

And from the looks of it, Tyler seemed to be over the moon with his gifts from his new friend, Queen Bey.

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