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Verizon's 'Can't B Broken' Wins Cannes Gold Lion

Klaudia//June 23, 2024
On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”
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Verizon's 'Can't B Broken' Wins Cannes Gold Lion

Klaudia//June 23, 2024
On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”
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Tina Knowles Shares Beyoncé Was Bullied Growing Up

Klaudia//June 2, 2024
Tough girl is what Beyoncé had to be when facing school bullies.

In fact, the "Texas Hold ‘Em" singer's mother Tina Knowles reflected on her favorite memories of her childhood, and shared that Queen Bey went through some struggles in school.

"Beyoncé—she was very shy, and she got bullied a bit," Tina shared in a Vogue video posted May 27. "But the day that she stood up for someone—she didn't stand up for herself but she stood up for them, I'm getting emotional talking about it—I couldn't have been more proud."

And while Tina visibly teared up when describing Beyoncé's school days, she also gushed about her other daughter, Solange and Destiny's Child member Kelly Rowland, who lived with the Knowles family from a young age.

"Solange, she was only in about fifth grade and she was out getting petitions signed," Tina added. "So she was always an activist."

As for Kelly, Tina noted, "I remember her being this little peacemaker."

And the fashion designer, 70, went on to emphasize the uniqueness between the women.

"Each child is different!" Tina continued in her caption of the reshared video. "But all so special. I believe kids are born with their personalities. My three girls all handled things very differently. Learn their personalities and respect the individuality."

The philanthropist reiterated her love for her children with some parenting advice.

"Never compare the negatives, always praise the positive differences and pay attention to the things that you can brag on about them," she continued. "They love it and it encourages positive behavior."
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