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Verizon's 'Can't B Broken' Wins Cannes Gold Lion

Klaudia//June 23, 2024
On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”
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Verizon's 'Can't B Broken' Wins Cannes Gold Lion

Klaudia//June 23, 2024
On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”
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Miley Cyrus opens up about friendship with Beyoncé

Klaudia//June 8, 2024
Miley Cyrus has given fans a glimpse into her relationship with Beyoncé and how the II ladies worked on their chart-topping duet.

The "Flowers" singer covers the latest issue of W magazine, The Pop Issue, where she opened up more about her friendship with Beyoncé and collaborating on their hit song "II Most Wanted" on Beyoncé's album "Cowboy Carter."

"I wrote that song, like, two and a half years ago. My mom would always go, 'I love that song so much.' So when Beyoncé reached out to me about music, I thought of it right away because it really encompasses our relationship," Cyrus told the magazine.

"I told her, 'We don’t have to get ­country; we are country. We’ve been country. You know, between you being from Texas and me being from Tennessee, so much of us is going to be in this song,'" Cyrus said. "Getting to write a song, not just sing, for Beyoncé was a dream come true."

Cyrus, who called Beyoncé a "big role model" in 2006, explained that she now has a genuine friendship with Queen Bey.

"Sometimes I forget to talk about things that are a ­normal part of my day-to-day, like texting with Beyoncé" Cyrus said. "I think it’s a really cute part of our relationship, because over the past couple of years I’ve really locked down on my privacy and on what I share with the public. She’s the same way. Part of our relationship is the safety between us."

She added, "The songwriting or the work is just a small part of my relationship with her — or with Dolly, or with anyone. Our personas have a relationship, but then we have a relationship. And I love that."

Cyrus spoke about singing with Beyoncé and Rihanna when she was just 14 for the Stand Up to Cancer benefit concert, saying "they were protective of me." She also recalled the "Ya Ya" singer sending her a jacket that said Miley and jeans from her previous House of Deréon clothing line.
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