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Beyonce poised to perform at the 2024 MTV Video Music Awards

Klaudia//April 28, 2024
Beyoncé will perform at the MTV Video Music Awards to mark its 40th anniversary this September.

It’s a huge moment for the show, which hasn’t seen the Cowboy Carter star grace its stage since 2016 when she cleaned up with eight wins and performed a 16-minute Lemonade medley. Even having earned VMA nominations in 2018, 2020, and 2021, the 42-year-old still didn’t grace the show with an appearance and skipped last year’s to tour with Renaissance.

“Beyoncé is a huge get for the VMAs and will be a huge ratings draw," a source said, “She is currently figuring out how her appearance will look and whether it will be one song or a tribute similar to her 2014 closing performance when she received the prestigious Michael Jackson Video Vanguard Award."

The source continued: “As it’s such a big year, the ceremony wants to reclaim some of its prestige so reality TV stars from some of the more lowbrow shows and Tik Tok will have had a harder time gaining entry while artists like Dua Lipa, Muni Long and Billie Eilish will be given priority treatment."

“They are also hoping to book Taylor Swift," they added.

The VMAs will return to New York on September 10 - just four days shy of the 40th anniversary of the inaugural ceremony held at Radio City Music Hall. The VMAs will air in more than 150 countries and territories, reaching a reported 319 million households.

Beyonce poised to perform at the 2024 MTV Video Music Awards

Klaudia//April 28, 2024
Beyoncé will perform at the MTV Video Music Awards to mark its 40th anniversary this September.

It’s a huge moment for the show, which hasn’t seen the Cowboy Carter star grace its stage since 2016 when she cleaned up with eight wins and performed a 16-minute Lemonade medley. Even having earned VMA nominations in 2018, 2020, and 2021, the 42-year-old still didn’t grace the show with an appearance and skipped last year’s to tour with Renaissance.

“Beyoncé is a huge get for the VMAs and will be a huge ratings draw," a source said, “She is currently figuring out how her appearance will look and whether it will be one song or a tribute similar to her 2014 closing performance when she received the prestigious Michael Jackson Video Vanguard Award."

The source continued: “As it’s such a big year, the ceremony wants to reclaim some of its prestige so reality TV stars from some of the more lowbrow shows and Tik Tok will have had a harder time gaining entry while artists like Dua Lipa, Muni Long and Billie Eilish will be given priority treatment."

“They are also hoping to book Taylor Swift," they added.

The VMAs will return to New York on September 10 - just four days shy of the 40th anniversary of the inaugural ceremony held at Radio City Music Hall. The VMAs will air in more than 150 countries and territories, reaching a reported 319 million households.

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Beyoncé Supports Figure Skating in Harlem

Klaudia//April 18, 2018
Beyoncé has amped up the visibility of her philanthropic work after her historic Coachella performance. On Monday, the singer revealed that she would be donating $100,000 of scholarship funds to HBCUs. The four schools included Xavier University, Wilberforce University, Bethune-Cookman University and Tuskegee University.

Bey is now using her activewear brand IVY PARK to help to empower young female figure skaters through the organization Figure Skating in Harlem. Through the collaboration, the young girls were gifted with product from the line to help encourage them to continue on in their sport.

FSHarlem was started by Sharon Cohen in 1997 as a means to give girls in the New York City community a space to participate. Figure skating can often times be exclusive to people of a certain class and demographics. Cohen believed that the discipline required to partake in figure skating would help to foster the tools needed to succeed in school and through college.

As a part of the campaign, the FSHarlem girls modeled the Spring line in a short film. Cohen says they were “in shock” when she revealed that they would be working for the pop star.

“Beyoncé is a fierce, authentically powerful woman of color. She inspires young women and girls globally who look just like her to do the exact same—to be fearless, free, and proud of themselves,” Cohen told Vogue.

In a newsletter posted by Figure Skating Harlem, it is stated that Bey and the organization share the same values: Confidence, Determination and Success! Together we have collaborated to inspire girls everywhere to be their very best!

Watch the short film below.