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Beyoncé Officially Announces New Album Title as Act II: Cowboy Carter

Klaudia//March 13, 2024
Beyoncé announced the title of her forthcoming, country album. Having previously teased that she was going to release a country music project and the next phase of her acclaimed 2022 album Renaissance on March 29, she officially revealed that it’s called Act II: Cowboy Carter.

The pop superstar shared the title by simply adding the title and release date to her Instagram bio and posting a shot of a saddle with a red, white and blue sash that reads “Cowboy Carter” on her Instagram Story.

In the image, it’s as if the metallic, disco-esque saddle that Queen Bey rides on the cover of Renaissance is transforming into a western one — signaling her artistic transition.

The image is also displayed front and center on Beyoncé’s website. The Shop section of her site where fans can pre-order merchandise and the new record also reveals alternate artwork to feature close-up photos of the Grammy winner’s face as she wears a black cowboy hat, has a white snake over her eye and her hair done up in a blonde, feathered cut and braids.


Beyonce on the launch of Cécred

Klaudia//February 22, 2024
Beyonce posted about the launch of Cécred on her Instagram:

"Hair and the deeply personal story it plays in life has always been sacred to me. Haircare is a ritual that feeds the soul and I’m so excited to share it with you. Exclusively available at cecred.com"

The singer also shared a message on the Cécred website:

"I grew up sweeping hair in my mother's salon. So much of who I am came from there. I saw how she transformed hair by mixing mainstream products with textured haircare.

It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.

I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred."

Beyoncé Announces New Album in Super Bowl Commercial

Klaudia//February 12, 2024
After days of speculation and online sleuthing by fans — just another week, in other words — Beyoncé used her appearance in a Super Bowl commercial on Sunday to announce that she would soon be releasing new music.

In a Verizon ad that ran shortly after halftime, Beyoncé joked with the comedian Tony Hale about doing something that would “break the internet” (i.e. Verizon’s 5G network). She ran through a few riffs, like “Beyonc-A.I.,” a Barbie-like “Bar-bey” and a presidential “BOTUS.”

Then she said, “Drop the new music,” before the commercial ended. Soon after, Beyoncé’s website updated with the announcement that a new album, identified as “Act II,” would be released on March 29.

It appeared to be the second part of Beyoncé’s “Renaissance” album project, and perhaps one with a country-rock theme, given the sound and look of two new songs, “Texas Hold ’Em” and “16 Carriages,” that quickly appeared online.

“Texas Hold ’Em” begins with rapid-plucked guitar and moves into a stomping beat, with Beyoncé rhyming “Texas” and “Lexus” and singing lines like, “It’s a real live boogie and a real live hoedown.” On “16 Carriages,” an epic ballad, the guitars swell with organ-loud percussion as Beyoncé sings about looking back at a life after losing innocence “at an early age.”

The visuals for both picture Beyoncé in cowboy hats — a feature of last year’s Renaissance World Tour and Beyoncé’s continued style signature, as seen last week at the Grammy Awards.