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Beyonce Strives to Create 'Own Genre of Music'

Klaudia//November 18, 2010
After a busy, blockbuster 2009, Beyonce said she would be taking a well-deserved break this year, but the multiple-Grammy winner is definitely not idle: She's working on a new sound and filming a fun commercial for Vizio! "I love to dance, I love to sing, and I'm actually in the studio now writing songs and producing," reports Beyonce from the set of her new commercial. "I have a lot of live instruments that I'm putting into the tracks to try to change the sound and make my own genre of music. So, I'll be shooting videos and everybody will be watching them on their Vizio televisions soon." In her new Vizio commercial, debuting Thanksgiving Day, Beyonce explains that the joke is the quality of the TV's picture of her is better than life itself. "Someone's watching the television and I decide to step in their living room and perform especially for them," she explains, "and the TV looks so wonderful, they're ignoring me. So I'm stepping it up and I'm trying to perform harder, and it doesn't matter -- the TV is better!"