The second time I met Noel-Schure was under more carefully planned circumstances, months later in her office, a tiny, candlelit oasis with a diffuser pumping a scent called “Peace” into the air. It is here, inside the Manhattan office building that houses Beyoncé’s Parkwood Entertainment—visitors sign strict N.D.A.s via iPad at the reception desk—where Noel-Schure conducts arguably the most important work in the entertainment business. She is in charge of shaping, managing, and executing the messaging of the world’s biggest modern icon—an artist who handles the work of releasing an album with the secrecy and large-scale tactical precision of a major military operation.
I expect Noel-Schure to work in a high-tech fortress but, instead, her shelves are filled with large binders hand-labeled with the names of Beyoncé’s major tours. Noel-Schure has been representing major pop stars for over three decades and, at 57, her old-school methods still serve her well. “I’m very anal,” she says in her gentle Caribbean accent. “I keep impeccable files of who came to the show. This is just a sampling...I know when the requests came in, I know when I answered them.”