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Check out the covers of the May issues of Elle magazine in France, Netherlands, Sweden, Australia, Canada, Czech Republic, Norway, Poland, Quebec and South Africa!
These days, the superstar-turned-supermogul is slaying—pop charts, music-industry standards, societal labels, and now, the athleticwear biz—all on her own.
This article originally appears in the May 2016 issue of ELLE, available digitally on April 5, on newsstands in select cities starting April 6, and nationwide on April 19.
In this worldwide ELLE exclusive, Beyoncé gives a rare in-depth interview, in which she speaks candidly about how the first Destiny's Child album helped her discover she had real power, why she approached Topshop to be her 50-50 partner in Ivy Park, the true meaning of feminism, what she wants to accomplish next, her "Formation" message, and much more.
Here, a sneak preview of Beyoncé's conversation with Tamar Gottesman in the issue…
How important was the ethos of the brand—the idea of self-love, of girls and women coming together?
"It's really the essence: to celebrate every woman and the body she's in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we're all welcomed. It's anywhere we create for ourselves. For me, it's the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them."
In a rare in-depth interview, Beyoncé talks exclusively to ELLE about freedom, feminism, how her new fashion line, Ivy Park, helps women love their bodies, and more. Stay tuned for a sneak peek of the May cover story and photos coming on Monday. You can get the digital edition on April 5th by subscribing now. You can also enter to win a trip to New York to see the Formation Tour. Start looking for the May issue at newsstands on April 6th.
Topshop announces the arrival of Ivy Park – a new activewear and athleisure brand co-founded by Beyoncé, available in store and online on 14 April. Mixing high performance technical sportswear with fashion-led casualwear, Ivy Park empowers women through sport – no matter what your sporting ability or body shape. The collection centres on a core of sports staples: leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets. All products can be mixed to create your personal sportswear uniform.
"When I'm working and rehearsing I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me," Beyoncé said in a statement. "My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong I am mentally strong and I wanted to create a brand that made other women feel the same way."
The collection includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance, fitness and sports categories. Prices will range from $30 to $200.
Make sure to visit www.ivypark.com to listen to new music from Beyonce's upcoming album and check the full list of worldwide retailers.
Beyonce's full story in the Garage magazine is finally available! Go to garagemag.com to access it or check it out in our gallery! (Please credit BeyonceOnline.org when sharing).
