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Beyoncé's Choreographers Talk Coachella

May 3, 2018

Since November, Chris Grant and JaQuel Knight have been up to their elbows in marching bands, musicians and dancers — dozens of men and women from an array of traditions.

Beyoncé may have been front and center at her spectacular Coachella performances last month. But two of her secret weapons were Mr. Grant and Mr. Knight, the show’s main choreographers.

From the start Beyoncé was clear about what she wanted. “She said, ‘Let’s do a homecoming,’” Mr. Knight said. “Boom. A nice, clear concept that we were all able to snap into and execute.”

In the nearly two-hour performance, references to homecoming at historically black colleges and universities (H.B.C.U.s) — complete with a marching band and a glittering majorette solo — lived alongside dance styles ranging from flexing, a form born on the streets of Brooklyn, to stepping, a percussive form popular in fraternities and sororities.

Beginning in December, Mr. Grant and Mr. Knight worked with Beyoncé’s music team and started their preliminary dance preparations. By January, they started skeleton-crew rehearsals. “We worked with 12 dancers for a month just to start to further develop the ideas that we laid down in December,” Mr. Knight said. “We started to build choreography.”

New Additions to Beychella Pop-Up Shop

April 30, 2018

Two more items have been added to Beyonce's Coachella Pop-Up Store. Shop now!

Michelle Williams Talks Beyonce's Coachella Performance

April 29, 2018

Michelle Williams knows how to keep a secret. “We’re the secret queens,” the singer tells Billboard in the wake of performing two consecutive weekends at Coachella with headliner Beyoncé and Kelly Rowland. The trio, who rose to commercial acclaim in the late ‘90s and early aughts as Destiny’s Child, had been keeping the surprise under wraps since February, when Bey reached out to her former band members and asked them to join her for a medley of their mega-hits including “Say My Name,” “Lose My Breath” and “Soldier.”

“It’s just like old girlfriends coming together,” explains the 37-year-old, who last reunited as Destiny’s Child at the 2015 Stellar Awards where they performed her upbeat gospel single “Say Yes.” “It’s something that when the three of us come together, we all know we feel safe within each other. Like I got your back. We’re good. I really love that about us.”

Since Destiny’s Child went on hiatus in the wake of their last album, 2004’s Destiny Fulfilled, Williams hasn’t slowed. She’s put out four solo full-lengths including her final release, 2014’s Journey to Freedom (which won’t be her last); starred on stage as leads in Chicago and Aida; launched her own furniture and candle line Believe by Michelle; and, more recently, got engaged to pastor Chad Johnson just prior to her Coachella performance. Still teeming with excitement from the pair of shows, Williams explains how it all came together.

There were rumors before Coachella that a Destiny’s Child reunion might happen. How did the conversations begin for this? Did Beyoncé call you and just say, “It’s time?”

Coachella Weekend 2 Rehearsals

April 22, 2018

Beyonce.com was updated with photos from the rehearsals for Beyonce's second performance at the Coachella Valley Music & Arts Festival.



Coachella Valley Music & Arts Festival - Weekend 2

April 22, 2018

Beyoncé returned to Coachella last night for the second weekend—and her second performance as headliner. The performance wasn't streamed this time, and despite an initial announcement, SiriusXM radio's live stream didn't include her set.

Visually the show was refreshed, with Beyoncé and her 100 dancers and band members washed in shades of magenta and virtually every ensemble the singer wore was swapped out for a new look.

The set-list, however, remained untouched and she was again joined by husband Jay-Z, former Destiny's Child bandmates Kelly Rowland and Michelle Williams as well as her sister Solange Knowles. There was an extra surprise, as the singer was also joined by J. Balvin for a quick run of "Mi Gente."

Beyoncé's Coachella merchandise collection was expanded with two new items, which are now available on the Coachella Pop-Up Store website.




Beyoncé Coachella Pop-Up Store

April 20, 2018

The Shop Beyoncé Coachella Collection is available now for a limited time: popup.beyonce.com

Beyonce's Second Coachella Weekend Performance Won't Be Streamed

April 19, 2018

Confirmed: Beychella’s second weekend won’t feature the exact same iconic set we saw before. Backup dancer Jo’Artis Mijo Ratti told Variety that the team is “switching up a couple things, so there could still be a wow factor.” The bad news: Beyoncé’s second Coachella set this weekend won’t stream on YouTube, nor are there plans to re-air it. However, members of the Beyhive can live-stream the audio for Weekend 2 on SiriusXM’s Coachella Radio.

Beyonce's Coachella Performance Broke YouTube Viewing Record

April 18, 2018

As arguably one of the best live shows of recent times, Beyoncé's Coachella performance broke a major viewing record on YouTube during its live stream on Saturday, April 14. According to a press release, this year's Coachella was reportedly the festival's biggest to date, bringing over 41 million live views from fans in 232 countries over the weekend. Beyoncé's Saturday stage show alone garnered 458K simultaneous viewers around the world, making her awe-inspiring presentation the most viewed Coachella performance of all time, as well as the most viewed live music festival ever on YouTube.

Amidst the performance, Beyoncé became the first black woman to ever headline Coachella in its nearly 20-year history, and she absolutely made it a point to use the platform to showcase all of the beauty of her roots throughout the entire history-making night. Making mention of the monumental moment, Beyoncé spoke to the audience, saying, “Thank you Coachella for allowing me to be the first black woman to headline."

Beyonce's Mom 'Stands Corrected' After Questioning Bey's Coachella Vision

April 17, 2018

Beyoncé's mom, Tina Knowles Lawson, knew her daughter would perform a headlining set for the ages at Coachella, but she was unsure as to how the performance would be received.

Now, she's admitting that she "stands corrected," as a revealing conversation with the pop star showed her how important it was for her to stick to her vision.

Lawson shared part of an intimate conversation between her and Beyoncé about the historic Coachella set, which drew inspiration from the marching bands, step teams and dance crews of HBCU, or Historically Black Colleges and Universities. "I told Beyoncé that i was afraid that the predominately white audience at Coachella would be confused by all of the black culture and Black college culture because it was something that they might not get," she writes.

"Her brave response to me made me feel a bit selfish and ashamed. She said 'I have worked very hard to get to the point where I have a true voice and at this point in my life and my career I have a responsibility to do whats best for the world and not what is most popular.'"

She went on to point out that Bey's mission was to unite the audience at Coachella and encourage understanding, even if they weren't familiar with HBCU: "She said that her hope is that after the show young people would research this culture and see how cool it is, and young people black and white would listen to 'LIFT EVERY VOICE AND SING' and see how amazing the words are for us all and bridge the gap."

"She also hopes that it will encourage young kids to enroll in our amazing Historically Black Colleges and Universities," Lawson continued. "I stand corrected ❤️"

Olivier Rousteing on Dressing Beyoncé in Balmain for Coachella 2018

April 15, 2018

It all started when stylist Marni Senofonte approached Olivier Rousteing after his Fall 2018 runway show for Balmain and explained to him that she was trying to find the right designer to create custom looks for Beyoncé’s upcoming Coachella performances. “Marni told me that the shows were all about survivors and that B was looking for something in a military style,” Rousteing says. “Our silhouettes and our sort of Mad Max, futuristic take on military looks for Fall were a perfect fit.” But, of course, Queen Bey was not about to wear something that was going to be mass-produced, so Rousting went to work with Senofonte and the rest of Beyoncé’s team to create two custom Balmain stage wardrobes, one for each of her performances tonight and next Saturday night. Rousteing also dressed the 200-some dancers on stage, as well as Kelly Rowland and Michelle Williams, who reunited with Beyoncé for a Destiny’s Child throwback moment. Rousteing only had a few weeks to pull it all together, spending sleepless nights and long days creating the Egyptian-inspired gold-and-black cape with intricate embellishments; as well as a hologram-fabric black jacket and bodysuit; a collegiate-style embellished yellow hoodie with “BAE” written on the front; a camouflage and mesh minidress; and a top decorated with a 2018 Beyoncé crest that shows a bee, a raised fist, a panther, and an Egyptian goddess. “By the end it felt like Marni and I were in a relationship,” the designer said with a laugh. “We went to bed texting and emailing one another and woke up doing the same.”

Coachella Valley Music & Arts Festival 2018 - Behind The Scenes

April 15, 2018

Beyonce.com was updated with tons of behind the scenes photos from the Coachella Valley Music & Arts Festival.



Coachella Valley Music & Arts Festival 2018 - Weekend 1

April 15, 2018

Beyonce performed during 2018 Coachella Valley Music And Arts Festival Weekend 1 at the Empire Polo Field on April 14, 2018 in Indio, California. The singer prepared many surprises for her fans, including a Destiny’s Child reunion, as well as cameos from JAY-Z and Solange. Queen B also unveiled new merch at the festival. Watch the full performance and check out the setlist below.




Beyoncé Gives BeyHive a Shout-Out Before Coachella

April 14, 2018

Beyoncé posted a message for her fans who are attending Coachella on her Facebook page!

Beyoncé to reunite with Destiny's Child at Coachella?

April 14, 2018

Buzz that Beyoncé will reunite with Destiny’s Child at Coachella has come and gone — but a music insider tells Page Six, “It’s on!”

“Beyoncé and Destiny’s Child are reuniting,” claims the source. “It was teased, rumored, squashed, so nothing much else was said . . . But it’s happening.”

Beyoncé’s scheduled to perform solo on Saturday.

The insider said the added surprise is “to make up for the fact she was unable to perform last year,” when pregnant.

“The girls really wanted it and felt they owed it to the fans.”

Beyoncé's Coachella set to be live streamed on YouTube

April 10, 2018

Coachella organizers have confirmed details of the festival's first weekend live stream program, with Beyoncé's set among the highlights. The festival takes place between April 13-15 (and again April 20-22) with Bey due to make her live return on the Saturday night.

Other artists whose sets will be streamed live from Coachella include The Weeknd, St. Vincent, Tyler, the Creator, Migos, Kamasi Washington, Brockhampton, Kamaiyah, Moses Sumney, Perfume Genius, Haim, Alvvays, and more. The streams will be available on Coachella's YouTube page.

Jack White Created an Alternate Version of 'Daddy Lessons'

March 12, 2018

In the most recent Rolling Stone cover story, former White Stripes frontman Jack White revealed the existence of an unreleased version of Beyonce’s “Daddy Lessons.”

White spoke openly of his collaborations with Beyonce, saying the two were supposed to take to Saturday Night Live to perform "Don't Hurt Yourself" -- the searing cut from Lemonade that explicitly referred to Jay-Z’s infidelity, laced with White's cryptic guitar keys -- though the plan never came to fruition.

He also revealed another unreleased collab with Queen Bey, saying the singer had requested an (even more) country-inspired version of “Daddy Lessons,” citing blues musician Seasick Steve as the alternate arrangement’s inspiration. White was impressed by the request, but his version of the song remained unused on Lemonade.

Beyoncé Is Prepping for Coachella 2018 by Going Vegan

March 3, 2018

Beyoncé is going vegan (again!) to get performance ready for Coachella 2018.

The singer, who is taking to the Coachella stage in April, announced on Facebook Friday that she is returning to her 22 Days Nutrition plan in preparation.

“We have 44 days until Coachella!! Vegan Time!! Click the link to join me!! Mealplanner.22daysnutrition.com” Beyoncé captioned a photo of her fancy avocado toast as part of the plant-based food challenge which she co-founded in 2015.

Queen Bey also shared the first sneak peeks inside her Coachella rehearsals.

New video from the Beyoncé 1992 video collection

February 20, 2018

Ted Owen & Co released another video from the Beyoncé 1992 video collection they're auctioning off. The auction ends on March 13. Read more here.

Coachella Announces Full 2018 Lineup

January 3, 2018

The lineup for the 2018 Coachella Music and Arts Festival has been announced, and headlining the festival will be a trio of superstars: Canadian R&B singer the Weeknd, pop diva Beyoncé and Detroit rapper Eminem.

Now in its 19th year as a festival, the Goldenvoice–promoted event marks the symbolic opening of the annual festival season. This year‘s installment, which will take place over two weekends from April 13-22, marks the first time a rock act hasn’t headlined.

Also featured will be rapper Tyler, the Creator, experimental pop guitarist St. Vincent, the breakout R&B singer SZA, sibling trio Haim and the wildly popular New York rapper Cardi B.

Veterans taking the stage will include former Talking Heads singer David Byrne, British beat band Jamiroquai, prog-metal band A Perfect Circle and disco-funk producer Nile Rodgers and Chic.

The shift away from rock and booming EDM has most benefited rap, which will be represented through artists including “Rock Star” rapper Post Malone, respected Long Beach artist Vince Staples, the Atlanta trio Migos, ascendent collective Brockhampton and upstart Princess Nokia.

Still, there will be guitars, and they’ll be carried in by members of bands including the War on Drugs, Alt-J, Priests, Fidlar, Fleet Foxes, Cherry Glazerr and the Regrettes.

Remaining tickets go on sale Jan. 5 at noon PST on the Coachella site. General admission passes are $429, while VIP wristbands cost $999. Prices include all taxes and shipping fees.

Check out the full lineup below.

JaQuel Knight Talks Beyonce's 2018 Coachella Performance

December 7, 2017

“Amazing, beyond, iconic, life.” Those are the four words Beyonce’s lead choreographer, JaQuel Knight, used to describe the music superstar’s upcoming Coachella performance.

The GRAMMY winner is set to headline the annual Indio, California music festival in 2018, her first major gig since giving birth to twins Rumi and Sir Carter in June. Beyonce was originally scheduled to perform at the 2017 festival, but postponed her appearance after announcing she was pregnant.

“We're getting ready for Coachella and you know, that's going to change the game,” Knight teased of the highly anticipated performance. “Be ready for a good time. A good ol' time.”

Knight, who was recently named one of Forbes’ 2018 "30 Under 30," first worked with Beyonce while choreographing her iconic 2009 "Single Ladies" music video.

“‘Single Ladies’ is still a moment that I have yet to put into words,” he said of the VMA-winning video. “The impact that that piece had on culture and music and what it's done for Beyonce, even, is just mind-blowing. It's something that's going to hopefully last forever.”

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Beyonce rang in the new year in style Dec. 31 the best way she knew how: Singing into a microphone and showing off her dance moves for a glitzy private performance in Las Vegas.

The "Love On Top" singer, 31, commanded the stage at the Wynn Hotel Las Vegas for a set that lasted nearly two-and-a-half hours, a source tells Us Weekly.

Before she ushered in 2013, Beyonce told the crowd, “I want you to think about everything beautiful in your life. I think that’s what you should visualize in 2013. So get that picture in your mind. I want you to think about everything you love.”

"She was incredible!” the showgoer says of the VIP event.

Bey donned custom designed outfits by European couture house Ralph & Russo for the performance, including a black-and-white rhinestone peplum number that she later posted to her Tumblr blog.

The singer was spotted arriving at a private airport in Vegas on Dec. 28 sans husband Jay-Z or daughter Blue Ivy, who turns 1 Jan. 7 (the couple's precious bundle of joy joined her musical mother in Vegas later on that weekend). Not that Beyonce traveled alone.

According to a source, Queen Bey was surrounded by "a lot of security people," and looked cool and collected in Shades skinny jeans and a leather jacket.

"It's hard to tell what mood she was in behind her big shades!" the source tells Us.

"I just saw Beyonce at the private airport in Las Vegas!" one Twitter user shared earlier in the day. "I think is safe to say she's the most gorgeous girl I have ever seen."

Jay-Z, who was in Brooklyn for New Year's Eve for his own concert with Coldplay, gave a shoutout to his wife during the sold-out show.
Pepsi and Beyonce are inviting fans to help make this year's Pepsi Super Bowl Halftime Show one of the most memorable and compelling shows ever. Beginning on Saturday, December 29th, fans are encouraged to submit photos of specific "poses" in hopes of being selected for a chance of a lifetime – to appear in an on-air introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show.

Beginning Saturday, December 29, Pepsi will take over Times Square with digital billboards calling fans to submit their photos. Fans who visit www.pepsi.com/halftime will be given a series of poses to photograph, including head bopping, feet tapping, and yes, even hips shaking. Hundreds of photos uploaded at www.Pepsi.com/halftime with the hashtag #PepsiHalftime will be used to introduce the Pepsi Super Bowl XLVII Halftime Show and to welcome Beyonce to the world's biggest stage. The show will air on CBS on February 3, 2013.

In addition, people who submit their photos by January 11th will be entered into a drawing for a chance to be one of 50 lucky fans selected for an unforgettable on-field experience during Beyonce's Pepsi Super Bowl XLVII Halftime Show performance seen by millions of viewers at home. These fans will be able to bring a friend to New Orleans, participate in dress rehearsals during the week leading up to the show, and be a part of the Halftime Show's on-field dance team on Super Bowl Sunday.

"Pepsi is bringing to life its 'Live for Now' mindset which places fans at the center of this experience," said Angelique Krembs, vice president of marketing, Pepsi. "Pepsi is looking for new ways to involve fans in the Halftime Show experience, and 'live' it like never before. And this is just the beginning. Only Pepsi could offer these amazing experiences, and we are proud to be able to work with our partners at the NFL, CBS and with Beyonce in this unique and creative manner." Read more...
Although General Motors won’t be running any ads during the 2013 Super Bowl, the automaker has devised a clever plan to showcase the all-new 2014 Chevrolet C7 Corvette during the big game. The Detroit Bureau reports that the Detroit automaker will place the highly anticipated C7 Corvette on the 50-yard line during the game’s halftime show and later present it to halftime performer Beyonce.

GM would not confirm the news, but Chevrolet spokesman Mike Albano told The Detroit Bureau, “We’ve got a history of being involved with the Super Bowl.”
Rumors have been circulating that Beyoncé was performing in Vegas for New Year’s Eve, but now we have official confirmation from Wynn Hotel & Casino’s Vice President. The show will take place December 31st for a small crowd of around 700 people. Beyoncé is reported to have received 4 million dollars for the two-hour event. Check out the confirmation around the 9:50 mark.

Put the tuxes and designer gowns back in the closet. Alicia Keys’ Black Ball charity gala has been delayed due to Hurricane Sandy.

The ninth annual Black Ball to benefit Keys’ organization Keep a Child Alive was originally set to take place on Thursday at New York’s Hammerstein Ballroom, but it has since been postponed due to the storm. A new date will be announced in the coming weeks.

“Our thoughts and prayers are with all our fellow New Yorkers affected by this devastating storm,” the organization said in a statement (via MTV News).

This year’s Black Ball was set to feature performances from Beyoncé, Carole King, Angelique Kidjo, and Alabama Shakes, while Oprah Winfrey and Kidjo were to be honored for their philanthropic efforts.

Proceeds from the fundraiser will go towards people affected by HIV/AIDS in Africa and India.
Beyonce has confirmed that she will be performing the halftime show at Super Bowl XLVII!

The 31-year-old entertainer posted a picture on her website with war paint on her cheeks with the date of the big game – February 3, 2013. She captioned the photo “Countdown to Touchdown”!

Earlier in the day, it was rumored that Bey would be joining the legendary roster of halftime show performers. She has previously performed the National Anthem before the 2004 Super Bowl.
Beyoncé will take the stage at the halftime show during Super Bowl XLVII on Feb.3 in New Orleans, a source tells the Associated Press.

The mom to Blue Ivy, 9 months, most recently performed alongside husband Jay-Z during his Oct. 6 show at Brooklyn's new Barclays Center.

During last year's halftime show, Madonna incorporated LMFAO, Nicki Minaj and M.I.A. into her 12-minute performance.

Fans can't help but wonder if Beyoncé, 31, will share the stage with any of the number of artists she's worked with like Kelly Rowland, Shakira and Sean Paul.

The official announcement is set to be made Wednesday, and Beyoncé's rep did not immediately respond to request for comment.
Beyoncé has already been booked to appear on The X Factor final this year - and has apparently been earmarked to perform a duet with Ella Henderson.

The Mirror reports that show boss Simon Cowell is so confident that the teenager will make the final three, he is already planning for her to sing with Bey.

It will be the pop superstar's first visit to the show since her duet with a blubbing Alexandra Burke in 2008 - which was thought by many to have helped Alex secure the win.

A source told the paper: "We are delighted to get Beyoncé on the show because she is such a huge crowd pleaser and will make sure the final goes with a bang.

"The last time she sang with Alexandra it was incredible and we hope to have her sing a duet again. Ella is the one most likely to sing with her because hearing their voices together would be just amazing.

"The show is still in its early stages, but Simon hasn't wasted any time in trying to line up acts for the final. He wants to get in there before Strictly."

Strictly Come Dancing beat The X Factor in the ratings again this weekend, scoring 11.3 million viewers compared to 9.9 million.
Jay-Z has earned the right to be a little bit selfish. No doubt Hov could've called on music's biggest stars and maybe even President Barack Obama to stroll out during any of his eight shows at Brooklyn's new Barclays Center, but he kept his guest list to a minimum electing to soak in all of the hometown glory mostly for himself. But on Saturday (October 6) night's Barclays finale Mr. Carter brought out one very special guest, his wife Beyoncé.

After running through the couple's duet " '03 Bonnie & Clyde" by his lonesome, Jiggaman made way for wifey who came stomping out to the tune of her 2008 single "Diva." Flanked by a number of dances, Bey who rocked black leather shorts and a matching Brooklyn Nets cap strutted across stage before launching into the crowd favorite "Crazy in Love."



Read more...
Beyonce Knowles is lending her voice for a good cause. The former Destiny's Child star is set to take the stage at Alicia Keys' annual Black Ball concert, which will benefit the "A Woman's Worth" songstress' Keep a Child Alive foundation concerned with people affected by HIV/AIDS in Africa and India.

Joining Queen Bey as a musical performer at the event will be Carole King. In a statement, Keys gushes that the folk rock artist has "blazed the trail for women in the music industry," before adding, "Women will be rocking the house this year."

Keys, Angelique Kidjo and rock band Alabama Shakes are among others who will sing at the gala, which will honor Oprah Winfrey and Kidjo for their philanthropic efforts. To take place November 1 at New York's Hammerstein Ballroom, the event has Whoopi Goldberg on board as the host.
Kanye Storms the Stage and Interrupts Taylor Swift (2009)
Toffler: “There’s no way any of us could have predicted that — we didn’t orchestrate it. He came with a bottle of alcohol, so he was in a festive mood to begin with. But we all were in shock in the truck when he walked up on stage and took the mic from Taylor. I remember turning to one of the producers and going, ‘Do we not have security?’ we don’t put those big bulky guys on camera in front of the talent. Maybe this guy thought Kanye belonged on the stage.
I said to our line producer, ‘You need to go talk to Kanye and probably have him exit the building, and I will go deal with Taylor.’ And she was about to perform right after that break! She was a champ. I would be lying if I said she and her mom weren’t crying when I saw them, but she pulled it together. This was one of the most absurd VMA moments for me, having to talk to her and her mom, and they’re crying and upset, and this was her first time on the VMAs, and she had been used to working on country shows with polite artists. This was a little bit more chaotic than she was used to. And then I walked back behind the stage to find Beyoncé crying about the incident. Ultimately I talked to her and her dad and then went back to Taylor after her performance, and an hour later Beyoncé brought Taylor back out so she could have her moment.

Beyoncé’s Pregnant Pause (2011)
“I remember Beyoncé showed up to rehearsal, and she was wearing really loose clothing. We like to know the wardrobe choices that our artists are making — we’ve learned the hard way sometimes. I remember asking her manager about it, and she said, ‘Don’t worry, she’ll show you the day of.’
She said to our director that she didn’t want to have a cutaway. She said, ‘Take a close-up of me at the end of the song. No audience applauding shot—I want you tight on me.’ That is what we knew. And then on the red carpet, she had kind of indicated what was going on. It wasn’t until an hour before the show that we figured it out, and the rest of the world figured it out. Most of the artists didn’t know, and we got that great of Kanye after the reveal with Jay.”
Beyoncé is said to be planning a surprise appearance at hubby Jay-Z's forthcoming Made In America festival.

According to The Huffington Post, the music event - which is set to take place over Labour Day weekend in Philadelphia, PA - will include a 'top secret' performance from the former Destiny's Child star on one of the two days.

Speaking of the I Was Here singer's involvement, a source told the newspaper: "Beyoncé will hit the stage in a surprise performance at her hubby's festival next weekend in .

"The performance is top secret but it will be filmed for Jay's documentary about the event. It's going to be epic."

As well as Bey's apparent gig, the likes of Drake, Jill Scott and Skrillex are also expected to take to the stage at the festival, which starts on 1st September.

Filmakers Ron Howard and Brian Grazer will be on hand to shoot the festival, with the footage later being released as a movie.
The world premiere of "I Was Here" - Filmed in front of a live audience at the UN General Assembly for World Humanitarian Day.

CO-DIRECTORS: KENZO DIGITAL AND SOPHIE MULLER
PRODUCED BY DROGA5 AND RSA FILMS (Animation by Dirt Empire NYC)
LOCATION: GENERAL ASSEMBLY HALL, UNITED NATIONS, NEW YORK, USA
DATE: AUGUST 10TH 2012
LABEL: Parkwood Entertainment/Sony Music Entertainment

Add your voice, Leave your mark - www.whd-iwashere.org

"Is this what happens at the U.N. every Friday night?" Anderson Cooper jokingly asked the crowd seated in the General Assembly Hall of the United Nations on Friday (August 10). "Because, I've gotta tell you ... I wanna be here every Friday night if this goes on."

The news anchor was referring to members of the organization and their invited guests who were gathered for a special event leading up to World Humanitarian Day, quickly approaching on Saturday. Cooper, himself a humanitarian in many respects, was on hand to host a series of interviews with local and international humanitarians that would eventually lead into a performance from Beyoncé.

The 30-year-old star had appeared at the United Nations earlier in the day, where she rehearsed her performance of "I Was Here" and met with members of the United Nations. Now, at 8 p.m. ET on Friday night, Deputy Secretary General Jan Eliasson made his way to the stage welcoming everyone to the General Assembly Hall and giving an early introduction of Beyoncé.

"Tonight brings more than her stunning talents; she brings inspiration to help another person, to help another human being," he told the crowd, going on to describe "I Was Here" as a "profound and moving song." When he slipped on the title for a second, calling the song "I Was There," it became evident that there were some Bey stans in the audience. They quickly corrected him and joined him in laughing it off, while he added, "in fact 'here' and 'there' is the same thing — that's solidarity."


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ThinkBreatheLive (TBL) has again teamed up with Beyoncé, this time on her epic four-night Memorial Day weekend comeback concerts, Back to Business, which were staged at Atlantic City's new Revel Hotel. Each show consisted of a two-hour, 23-song odyssey, the majority of which featured a massive TBL-generated interactive graphic display. The stage was an elaborate colossus that included myriad LED screens, including three 100-foot-plus monitors (one back LED, a mid LED that can hide or reveal the band members, and an LED floor), and several smaller screens on six towers. A blizzard of interactive visuals seesawed across the monitors throughout the show, ranging from a Tron-esque infinity treadmill floor to accompany End of Time to a slew of strobe lights and silhouettes complementing a slow-motion version of Baby Boy to interactive lasers moving to every step of the choreography in Schoolin' Life. As with last year's Billboard project, TBL worked directly with Beyoncé, director Ed Burke, and choreographer Frank D Gatson Jr throughout the creative process. "In our first meeting, we asked who our point person would be, and they said, 'Beyoncé,'" stated TBL creative director Andy Jennison. "And that was true – she was a fixture in our office. One of the things I love about working with Beyoncé is that she rolls up her sleeves and gets right into it. She doesn't just come in to approve things, she becomes part of the creative process." During a series of pre-production meetings, Beyoncé's team presented visual references in order to give Jennison and his team an idea of the flavours Beyoncé was looking for. Jennison quickly put together a treatment which maximized the usage of the various screens that Beyoncé would employ during her show. The team of 2D and 3D artists immediately began working on executing visuals that accented notes, choreography, and Beyoncé's unique vision of graphic, modern and iconic imagery.