Beyonce's 'Texas Hold 'Em' Debuts on Adult Alternative Airplay Chart
After reaching Billboard’s country charts for the first time with “Texas Hold ‘Em,” Beyoncé makes her first appearance on a rock radio airplay tally with the buzzy, banjo-inflected single.
The song debuts at No. 36 on Billboard’s Adult Alternative Airplay chart dated March 9. It’s Beyoncé’s maiden placement on any of Billboard’s rock-based airplay lists (Adult Alternative Airplay, Alternative Airplay, Mainstream Rock Airplay and Rock & Alternative Airplay). Adult Alternative Airplay reflects songs’ weekly plays on a panel of 50 adult alternative-formatted stations, with data, as monitored by Mediabase, provided to Billboard by Luminate. The format encompasses music under the umbrella of Americana, including material considered more specifically folk, country, blues, soul or other related styles.
The leader in spins for “Texas Hold ‘Em” on the Adult Alternative Airplay panel Feb. 23-29 was KVYN in Napa Valley, Calif. The station played the song 45 times in that span.
“KVYN decided to get on this Beyoncé track right away, mostly to support her musical evolution and dabbling in American roots music,” KVYN program director Nate Campbell tells Billboard. “So far, it’s working in our rotation and we’re happy to have ‘Country Beyoncé’ in our mix.”
The song debuts at No. 36 on Billboard’s Adult Alternative Airplay chart dated March 9. It’s Beyoncé’s maiden placement on any of Billboard’s rock-based airplay lists (Adult Alternative Airplay, Alternative Airplay, Mainstream Rock Airplay and Rock & Alternative Airplay). Adult Alternative Airplay reflects songs’ weekly plays on a panel of 50 adult alternative-formatted stations, with data, as monitored by Mediabase, provided to Billboard by Luminate. The format encompasses music under the umbrella of Americana, including material considered more specifically folk, country, blues, soul or other related styles.
The leader in spins for “Texas Hold ‘Em” on the Adult Alternative Airplay panel Feb. 23-29 was KVYN in Napa Valley, Calif. The station played the song 45 times in that span.
“KVYN decided to get on this Beyoncé track right away, mostly to support her musical evolution and dabbling in American roots music,” KVYN program director Nate Campbell tells Billboard. “So far, it’s working in our rotation and we’re happy to have ‘Country Beyoncé’ in our mix.”