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Beyoncé to Attend 2019 'The Lion King'-Themed Wearable Art Gala

Klaudia//May 25, 2019
WACO Theater will host the Third Annual Wearable Art Gala on Saturday, June 1, 2019. Co-Artistic Directors Tina Knowles Lawson and Richard Lawson founded the event, which is presented by SheaMoisture, to celebrate art and raise funds for the non-profit gallery and performance complex WACO Theater Center.

The theme for the 2019 Gala is A Journey to the Pride Lands, based on the upcoming Walt Disney feature, THE LION KING, opening nationwide July 19th. Gala guests are encouraged to create their own wearable art attire inspired by the ideals of African tradition that are at the heart of the upcoming film which stars Donald Glover as Simba, Beyoncé Knowles-Carter as Nala, James Earl Jones as Mufasa, Alfre Woodard as Sarabi, and Chiwetel Ejiofor as Scar. The film is directed by Jon Favreau and utilizes pioneering filmmaking techniques to bring the treasured characters to life in a whole new way.

WACO Theater center proudly welcomes back beauty and personal care brand SheaMoisture as the Presenting Sponsor for the 2019 Wearable Art Gala. The brand has been a consistent supporter of WACO programs since 2016, working closely with the Center to passionately foster art and education initiatives for underserved youth.

Beyoncé nominated at the 2019 BET Awards

Klaudia//May 21, 2019
Nominations for the 2019 BET Awards were announced last week. Beyonce is nominated in four categories! The show, which is in its 19th year, airs live from downtown Los Angeles’ Microsoft Theater on Sunday, June 23.

Best Female R&B/Pop Artist
Beyoncé
Ella Mai
H.E.R.
Solange
Sza
Teyana Taylor

Best Group
Chloe X Halle
City Girls
Lil Baby & Gunna
Migos
The Carters

'Homecoming' Reached 1.1M US Viewers in Its First Day

Klaudia//May 15, 2019
Netflix’s critically-acclaimed concert special Homecoming: A Film By Beyoncé reached 1.1 million U.S. viewers on its April 17 premiere date, according to data newly provided by Nielsen via its SVOD Content Ratings system.

Introduced in October 2017, SVOD Content Ratings measures the viewership of subscription video on demand (SVOD) services via audio recognition software installed in 44,000 U.S. homes that contain Nielsen's TV set meters. While the highly-secretive Netflix has stated in the past that Nielsen's ratings are “not even close” to being accurate, it is the most reliable measure yet of SVOD viewership data.

According to the numbers compiled by Nielsen, the audience for Homecoming was 63% African American on the day of its premiere and 55% over its first seven days, more than any other Netflix original film or series analyzed to date (the closest was Bird Box with 24%). Hispanics, meanwhile, made up 15% of viewers, while Asians comprised 5%.

Beyoncé Penned Ode to Michelle Obama for Time 100 Profile

Klaudia//May 6, 2019
Beyoncé recently penned a note in honor of former first lady Michelle Obama as one of TIME’s most influential people.

"Loving Michelle Obama wasn’t much of a choice. It was something that came naturally, because of how she carried herself. Because she resembled us and was moving in spaces where, as black Americans, we weren’t exactly meant to be, she seemed so powerful.

When I first met her, I was embraced by a warm, regal, confident woman who possessed a reassuring calm, on the eve of President Obama’s historic first Inauguration.

The way she looked, walked and spoke, in that warm but authoritative tone, we saw our mothers and sisters. She was strong and ambitious and spoke her mind without sacrificing honesty or empathy. That takes a lot of courage and discipline.

First Beyoncé & Adidas products to be released by the end of the year

Klaudia//May 5, 2019
Reaching more female customers has been a top priority for Adidas since 2015, when it announced the company strategy that’s still guiding it today. Then, as now, sales to women were a disproportionately small slice of the total business—as they generally are at big sneaker brands, which historically haven’t designed for or marketed to women anywhere near as much as they have men. For brands that can win them over, women represent a lot of potential dollars.

That’s essentially why Adidas has teamed up with singer and global superstar Beyoncé, CEO Kasper Rorsted acknowledged on a company earnings call today. While the company’s women’s business has been growing strongly, it remains a “particularly strong opportunity for us because it is an underrepresented part of our business… we’re still by no means where we need to be,” he said. “There’s no doubt that Beyonce will help us in this area.” The first limited products from that collaboration will release toward the end of this year, he added.

The singer has a reach few in the world can match. On Instagram alone she has 127 million followers; just for the sake of comparison, mega-star Rihanna has about 70 million. After she and Adidas first announced their partnership, the shots she posted on the social network collectively drew tens of millions of likes and hundreds of thousands of comments. At a moment when pop stars seem to be more effective at selling sneakers than pro athletes, Beyoncé could have a noticeable effect on the company’s sales to women, especially since Adidas has found in the past that people such as influencers are a more effective way to reach women than athletes anyway.

'Before I Let Go' Becomes Beyonce's 60th Hit on Billboard Hot 100

Klaudia//May 5, 2019
Beyoncé makes her 60th appearance on the Billboard Hot 100 chart as "Before I Let Go (Homecoming Live)" debuts at No. 75 (on the list dated May 4). The single, released April 17 as a bonus track on her Homecoming: The Live Album, bows after its first full week of tracking.

The cover of the 1981 hit by Maze featuring Frankie Beverly, which reached No. 13 on the Hot Soul Singles chart (now Hot R&B/Hip-Hop Songs) enters with 6.9 million U.S. streams in the week ending April 25, according to Nielsen Music. It also starts at No. 28 on Digital Song Sales with 6,000 downloads purchased in the same window.

Though "Go" doesn't yet make the all-genre Radio Songs chart, the single has claimed a fast start at R&B/hip-hop radio, bursting 45-27 on R&B/Hip-Hop Airplay with 7.2 million in audience in the week ending April 28.

In addition to its Hot 100 start, "Go" also opens at No. 45 on Hot R&B/Hip-Hop Songs (which, like the Hot 100, blends streaming, sales and airplay data). Homecoming, meanwhile, ascends 7-4 on the all-genre Billboard 200 and 4-2 on the Top R&B/Hip-Hop Albums charts following its first full tracking week.

The Carters Win 2 Billboard Music Awards

Klaudia//May 2, 2019
The 2019 Billboard Music Awards were held last night at the MGM Grand Garden Arena in Las Vegas. Beyonce and Jay-Z were nominated in three categories, out of which they won two awards:

Top R&B Tour
Beyoncé & JAY-Z (Winner)
Childish Gambino
Bruno Mars

Top Rap Tour
Beyoncé & JAY-Z (Winner)
Drake
Travis Scott

'Lemonade' Returns to Top 10 on Billboard 200

Klaudia//April 29, 2019
It’s a big week for Beyoncé on the Billboard 200 albums chart, as the diva claims a pair of concurrent top 10 albums for the first time.

Her 2016 album Lemonade re-enters the list at No. 9 following its wide streaming release, and Homecoming: The Live Album jumps 7-4 after its first full chart tracking week of activity. Further, two more Beyoncé albums dot the list, as both I Am… Sasha Fierce and her self-titled set re-enter the tally.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new May 4-dated chart, where Lemonade re-enters at No. 9, will be posted in full on Billboard's websites on April 30.

Homecoming: The Live Album rises 7-4 after its first full chart tracking week of activity, earning 57,000 equivalent album units (up 47%) in the week ending April 25. The album gains in both SEA and TEA units, but declines in album sales (8,000; down 43%). On the April 26-dated chart (reflecting the tracking week ending April 18), the album debuted on the list from just two days of activity, as it was released on April 17.

How Jon Favreau's The Lion King landed Beyoncé

Klaudia//April 28, 2019
Mufasa isn’t the only reigning royal in these Pride Lands.

The internet collectively bowed down when, in November 2017, Disney confirmed that Beyoncé Knowles-Carter had joined the cast of Jon Favreau’s photo-real virtual-production remake of The Lion King. The music icon plays Nala, the childhood friend of Simba (Donald Glover) who re-encounters the exiled prince in adulthood, now as a fully-grown, powerful, unquestionably indomitable lioness.

So, how did Favreau convince a queen to get in formation with this King?

“I’ve got the Beyhive in my house,” chuckles the director, who wasn’t specifically aware that the singer was in play for the role until he reached out to her on a casting whim. “I’ve seen her live and she’s a unique talent, to say the least,” he says. “And when I finally spoke to her after reaching out, although her persona onstage is bigger than life, she’s very down to earth and is very much dedicated to her family and having a life that is human-scale.”

That, Favreau reasons, helps to explain why Knowles-Carter (as she’s being officially credited in the film) agreed to play Nala, which marks her first feature film role since 2013’s animated Epic (and prior to that, 2009’s Obsessed). “I think that part of it is that she’s got young kids, part of it is that it’s a story that feels good for this phase of her life and her career — it’s a very positive story, it’s a classic that a lot of people feel very emotionally invested in — and I think she just really likes the original very much,” says Favreau. “At the end of the day, she’s also an actor and it’s a great bunch of people to work with and a project that I think she felt was going to be special. And then of course, there are these wonderful musical numbers that she can be involved with, and my God… she really lives up to her reputation as far as the beauty of her voice and her talent.”

TIDAL X: Beyoncé Lemonade 3-Year Anniversary Giveaway

Klaudia//April 25, 2019
In celebration of three years of Beyoncé's 'LEMONADE,' we're giving you and a +1 the chance to get flown out to NYC for our anniversary event.

Submit a TIDAL playlist with some of your favorite Beyoncé tracks for a chance to attend our exclusive celebration.

We’ll cover your flights and hotel, so you get to:

• See ‘LEMONADE’ like never before in a luxury viewing space with Dolby Atmos 360 surround sound
• Enjoy themed food and drinks
• Take photos in a ‘LEMONADE’ photobooth

How to submit a playlist:

1. Create a playlist featuring at least 10 of your favorite Beyoncé tracks
2. Find your playlist under "My Collection"
3. Hit share, grab the link, and submit here