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Beyoncé Wins at the 2019 E! People's Choice Awards

November 11, 2019

The 45th People's Choice Awards were held last night in Santa Monica, California. Beyoncé won The Animated Movie Star of 2019 for her voice acting in The Lion King. She was nominated alongside America Ferrera (How to Train Your Dragon: The Hidden World), Tom Hanks (Toy Story 4), Kevin Hart (The Secret Life of Pets 2), Ryan Reynolds (Pokémon Detective Pikachu), Chris Pratt (The Lego Movie 2: The Second Part), Tiffany Haddish (The Secret Life of Pets 2) and Awkwafina (The Angry Birds Movie 2). Congrats!

Beyoncé Reportedly Shoots "Brown Skin Girl" Video in London

November 3, 2019

Beyoncé is set to revisit her The Lion King: The Gift album with a music video for “Brown Skin Girl,” which is being filmed on various south London estates.

The album was released this past summer, but now the song will be treated as a single, according to the Daily Mail. Filming is taking place in both Catford and Thamesmead, along with members of the superstar’s team being seen near the HM Prison Thameside on Thursday.

The LEMONADE singer’s casting team is requesting “black and brown people of different cultures, nationalities, ethnicities, genders and ages” in London to come forward for the video.

A source also detailed to the Daily Mail Beyoncé’s wish to have the video “truly represent the essence of the song” and to have “normal people step forward and tell their stories” despite having name-dropped iconic figures like Naomi Campbell and Lupita Nyong’o in the lyrics.

Additional requests for people include different family structures, citing a request for blended, single parent, queer and adopted families. The video will also have a focus on a variety of body shapes and ages. The age range is stated to be girls as young as six months all the way to elderly women.

The video is set to be directed by Jean Nkiru, who worked on The Carters “APESH**T” video. “Brown Skin Girl” features Saint Jhn, Wizkid and Beyoncé’s own daughter Blue Ivy Carter.

Beyonce and Jay-Z Throw Halloween Party in West Hollywood

November 3, 2019

Gabrielle Union, Jessica Alba, Lil Nas X and more stars dressed up for Beyonce and Jay-Z’s epic Halloween party at the all-female members-only club, The AllBright, in West Hollywood. Stars flocked to Heidi Klum’s Halloween party in New York - but the East Coasters all attended Beyonce’s ultra-glamorous shindig.

The AllBright is an exclusive members’ club that provides an environment for women to connect, create and collaborate - but on Thursday night, it was transformed into a Halloween haven courtesy of Queen B and her celebrity pals.

Lil Nas X shared a photo of himself and Jay-Z, who was dressed as Vincent Vega from Quentin Tarantino’s film Pulp Fiction. Beyonce was most likely Mia Wallace.

Beyonce Nominated at the 2019 American Music Awards

October 27, 2019

The nominations for the 2019 American Music Awards were recently announced and Beyonce is up for one award! Make sure to vote both on Billboard and Google.

Favorite Female Artist, Soul/R&B
Beyoncé
Lizzo
Ella Mai

The 2019 AMAs will take place at the Microsoft Theater in Los Angeles on Nov. 24. The live show will air that day on ABC starting at 8:00 p.m. ET.

Beyoncé Earns 6 Nominations at the 2019 Soul Train Awards

October 25, 2019

Nominees for BET Presents: 2019 Soul Train Awards have been revealed. The annual celebration will air live on BET and BET HER for first time ever on November 17th at the Orleans Arena in Las Vegas --8p (ET). This year Beyoncé is nominated in six categories:

Best R&B/Soul Female Artist
Ari Lennox
Beyoncé
H.E.R.
Lizzo
Mary J. Blige
Summer Walker

Song of the Year
"Before I Let Go," Beyoncé
"No Guidance," Chris Brown feat. Drake
"Shot Clock," Ella Mai
"Talk," Khalid
"Juice," Lizzo
"Girls Need Love (Remix)," Summer Walker feat. Drake

"Homecoming" Leads Broadcast Nominations for 2020 Cinema Eye Honors

October 25, 2019

Cinema Eye Honors kicked off its 2020 season today with the first awards announcements of its 13th year recognizing artistry and innovation in nonfiction filmmaking. Underlining its ongoing commitment to filmmaking craft and recognizing the artisans essential to nonfiction cinema, Cinema Eye announced nominees for two new awards: Outstanding Achievement in Editing for a Broadcast Film or Series and Outstanding Achievement in Cinematography for a Broadcast Film or Series.

Beyoncé Knowles-Carter’s Homecoming, her Netflix concert film/tribute to Historic Black Colleges and Universities, led the Broadcast honorees with 3 nominations: Broadcast Film, Broadcast Editing and Broadcast Cinematography:

Broadcast Film
Apollo: Mission to the Moon (Directed by Tom Jennings | National Geographic)
At the Heart of Gold: Inside the USA Gymnastics Scandal (Directed by Erin Lee Carr | HBO)
Breslin and Hamill: Deadline Artists (Directed by Jonathan Alter, Steven McCarthy and John Block | HBO)
Homecoming (Directed by Beyoncé Knowles-Carter | Netflix)
Leaving Neverland (Directed by Dan Reed | HBO)
The Sentence (Directed by Rudy Valdez | HBO)

Mathew Knowles Announces Unreleased Project From Girl's Tyme

October 25, 2019

Unreleased Girl's Tyme album coming soon on all streaming platforms!

Beyoncé Wins 2 BreakTudo Awards

October 22, 2019

The 2019 BreakTudo Awards were held on Sunday, October 20 in São Paulo, Brazil. Beyoncé was nominated in two categories and won both awards - Album of the Year for "Homecoming: The Live Album" and Best Soundtrack Song for "Spirit" from The Lion King. Congrats!

Billboard To Honor Beyoncé With Executive Of The Year Award

October 18, 2019

Beyoncé is set to receive another major honor—as she should.

Billboard‘s third annual R&B Hip-Hop Players Issue, on stands Saturday, will spotlight major musicians and executives in the music industry, with Beyoncé and Parkwood Entertainment COO Steve Pamon both receiving the Executive of the Year Award.

The singer told Billboard that she chose Pamon as her COO because “we share a similar philosophy about business.”

“You don’t have to be an asshole to get things done,” she added. “It was important that I found someone with good character as a human being, with values whom I could truly trust, and someone who understands that my priority for my company is always creativity and art over commerce.”

Previously, the Morehouse College graduate worked at JPMorgan Chase, the NFL and HBO. Pamon also earned a degree from Stanford University.

Shatta Wale Confirms "Already" Music Video

October 11, 2019

In a recent interview, Shatta Wale confirmed that he shot a music video for "Already" with Beyonce in the US. Can't wait!

Beyonce's submissions for the 2020 Grammy Awards

September 28, 2019

Beyonce's submissions for the 2020 Grammy Awards have been revealed! See below.

Homecoming: Album of the Year, Best Urban Contemporary Album, Best Music Film
Spirit: Record of the Year, Song of the Year, Best Pop Solo Performance, Best Song Written for Visual Media, Best Music Video
Mood 4 Eva: Best Rap/Sung Performance, Best Rap Song
Before I Let Go: Best R&B Performance
Brown Skin Girl: Best Pop Duo/Group Performance

Beyonce Recording New Music?

September 23, 2019

Beyonce might be working on new music! Musician Heavy Mellow posted the following message on Twitter:

"Just accidentally walked into Beyoncé’s session at this studio I’m at and almost got tased by security"

UPDATE: Another person, Bruce Wayne (@Don59Wayne) tweeted about seeing her in the studio:

"Beyoncé was at the studio I’m at. I just missed her"

The Lion King: The Gift Merch Collection

September 17, 2019

The Lion King: The Gift merchandise collection is now available on Shop Beyonce!

Beyonce Filming a Music Video for "Already"?

September 7, 2019

Beyonce reportedly shot a music video for "Already" from "The Lion King: The Gift" last week! One of the dancers hired for the video posted several times about the video shoot. Check out his posts below.

Beyoncé's 38th Birthday

September 4, 2019

Today Beyoncé celebrates her 38th birthday. Happy birthday B! We love you!

Beyonce Drops '90s-Inspired BeySearch Merchandise Collection

August 21, 2019

Beyoncé is back with some new merchandise for fans. The pop and R&B legend released the BeySearch Collection, which went live on her official website around 1 p.m. ET on Friday (Aug. 9).

The fresh capsule was inspired by the millions of images that flood your Google Image search, filled with every memorable step of Bey's career. Each item's design attempts to capture an aesthetic of a "90s teenager's bedroom walls combined with the tidal wave of today's meme culture," according to a press release.

There's a lot going on with each piece, as the apparel and accessories are almost a Beyoncé Knowles-Carter mood board of sorts. The collection includes windbreakers, bucket hats, shorts, bodycon dresses, work shirts, crop tops, fanny packs, and phone cases.

Shop the BeySearch Collection now!

Vogue Beyoncé Portrait Heading to Smithsonian National Portrait Gallery

August 21, 2019

A striking portrait of Beyoncé, shot by the rising photographer Tyler Mitchell for Vogue’s all-important September issue last year, is on its way to the Smithsonian’s National Portrait Gallery in Washington.

Mr. Mitchell, who is the first African-American photographer and one of the youngest to shoot a cover for Vogue, announced the news online on Tuesday.

“A year ago today we broke the flood gates open,” Mr. Mitchell said on Instagram. “Since then it was important to spend the whole year running through them making sure every piece of the gate was knocked down. And now I’m glad to share this picture is being acquired into” the museum.

Concetta Duncan, a spokeswoman for the museum, confirmed the acquisition, but said the piece would not be on permanent display. It’s under discussion as to when the photograph will go on view, she said.

“We are delighted to acquire this magnificent portrait of Beyoncé,” Leslie Ureña, associate curator of photographs for the museum, said in a statement. “This particular work brought us closer to Beyoncé’s words, appearing within the magazine’s pages, and showing us more of the historic shoot.”

A Trio of 'Lion King' Albums Crowd Top 10 on Soundtracks Chart

July 31, 2019

The top 10 of Billboard's latest Soundtracks chart, dated Aug. 3, is brought to you by all things The Lion King, as three companion albums to both the new Disney movie and the same-named 1994 animated film populate the region.

Beyoncé’s new The Lion King: The Gift project opens at No. 1 on the tally, earning 54,000 equivalent album units in the week ending July 25, according to Nielsen Music. Meanwhile, Walt Disney Records’ new The Lion King soundtrack climbs 4-2 on the tally with 22,000 units earned (up 46%), and the same label’s soundtrack to the 1994 animated film pounces 13-9 with 7,000 units (up 48%).

The Soundtracks chart ranks the most popular soundtrack albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).

"The Lion King: The Gift" Debuts at No. 2 on Billboard 200

July 29, 2019

Beyoncé, who voices the character Nala in Disney’s new The Lion King film, sees her King-inspired album The Lion King: The Gift debut at No. 2 on the new Billboard 200 chart with 54,000 equivalent album units earned (with 11,000 of that sum in album sales). The album was released on July 19 via Parkwood/Columbia Records. The set, which is billed to Beyoncé & Various Artists, boasts Queen Bey performing on 10 of the album’s 14 songs. Those songs include “Spirit,” which is also heard in the film and included on its Walt Disney Records soundtrack, which zooms 31-13 on the Billboard 200.

Beyoncé executive produced and curated The Lion King: The Gift, and also is a producer on each of the set’s tracks.

The Lion King: The Gift marks Beyoncé’s ninth top 10 effort on the Billboard 200 as a soloist, and second new top 10 of 2019, following Homecoming: The Live Album (a debut at No. 4, May 4). Notably, Beyoncé is just the second act of 2019, and first woman, to achieve two new top 10s this year. She follows Future, who notched two new top 10s with Future Hndrxx Presents: The WIZRD (No. 1 on Feb. 2) and Save Me (No. 5 on June 22). (Beyoncé has actually seen three of her albums visit the top 10 in 2019 — the only act to achieve that feat this year. In addition to The Lion King: The Gift and Homecoming, her 2016 No. 1 Lemonade returned to the top 10 on the May 4-dated chart.)

Beyoncé Launches 22 Days Nutrition Meal Planner

July 24, 2019

Last year Beyoncé revealed the secret to her recovery and process in returning to the stage for her epic Homecoming performance. Thanks to her dedication, trainer, Marco Borges, and his 22 Days Nutrition program, Beyoncé adopted a healthier lifestyle that she now encourages everyone to try.

22 Days Nutrition is based on the principle of creating healthier habits by moving towards a plant-based lifestyle. They offer a customizable meal planner that makes healthy eating easy, as well as a line of USDA Organic, Non-GMO, plant-based (vegan), delicious products.

To meet her goals, Beyoncé stuck to the program and the results were documented. Watch her 22 Days journey to Coachella below.


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Ali Baruck revealed on Instagram that she documented the recording process for "The Lion King: The Gift":

"The Lion King: The Gift. What an incredible project to be a part of. I had listened to Afrobeat before, but never experienced it on this level. Over the past few months, some of Africans finest talents flew from Nigeria, London, Ghana, South Africa and Cameroon to the LA studio to create beats, lyrics, chants, records...magic. The rooms beamed with creativity and a deep love for music and African culture. We were there til the early hours of the morning every night. Everyone shared their talents, culture, love for their homeland, we ordered authentic Nigerian food for dinner. The studio became a little family. It was all love ❤️ Meeting these artists was so amazing and seeing their process of making music was an unforgettable experience. All of these records are truly authentic to Africa, which was the first and most important thing the incredible A&R team stressed to everyone involved. It truly is a love letter to Africa ❤️🌍 I had the opportunity to document it 🎥

If you haven’t already, give The Lion King: The Gift a listen ✨a lot of hard work went into making it. Big congrats to everyone involved.
#thelionkingthegift #africa #love #beyonce #parkwood"
Simba and Mufasa reigned supreme this weekend as Disney’s “The Lion King” dominated box office charts. Director Jon Favreau’s remake of the animated classic collected a massive $185 million from 4,756 North American theaters during its first three days of release.

In yet another win for Disney, the movie landed the best domestic launch for a PG film and set a new record for the month of July. That figure also represents the second-best domestic debut of the year behind Disney and Marvel’s “Avengers: Endgame” ($357 million). After this weekend, the Buena Vista company now holds five of the top six biggest movies of 2018 so far.

Overseas, “The Lion King” felt the love with $269 million for a global start of $433 million. The film launched in China last weekend and has since earned $98 million, boosting the worldwide haul to $531 million.

Audiences also shelled out to see the hyper-realistic movie in the best quality possible. Imax theaters accounted for $25 million of tickets sold, while 36% of global ticket sales came from 3D screens.
It’s here! Beyoncé’s companion soundtrack to the new live-action Lion King has finally dropped. The soundtrack weaves the voices of Mufasa et al. in with the melodies and polyrhythms of Africa. An extended mix of “MOOD 4 EVA” by Bey, Jay-Z, and Childish Gambino is available exclusively through Tidal. The rest of the album is streaming everywhere. Listen below!


Read more...
Beyoncé easily set a personal Emmy best yesterday with six nominations for her Netflix special Homecoming: A Film by Beyoncé, outdoing her double-nominated 2016 visual album Lemonade, and the single nominations she received for 2013’s Super Bowl halftime show (short form entertainment) and special class program with husband Jay-Z for On the Run Tour.

Homecoming received nominations in the following categories:

Outstanding Variety Special (Pre-Recorded)
“Carpool Karaoke: When Corden Met McCartney Live From Liverpool” (CBS)
“Hannah Gadsby: Nanette” (Netflix)
“Homecoming: A Film By Beyoncé” (Netflix)
“Springsteen On Broadway” (Netflix)
“Wanda Sykes: Not Normal” (Netflix)

Outstanding Directing for a Variety Special
“Carpool Karaoke: When Corden Met McCartney Live From Liverpool,” CBS (Ben Winston)
“Homecoming: A Film By Beyoncé,” Netflix (Beyonce Knowles-Carter, Ed Burke)
“Live In Front Of A Studio Audience: Norman Lear’s ‘All In The Family’ And ‘The Jeffersons’,” ABC (James Burrows, Andy Fisher)
“Springsteen On Broadway,” Netflix (Thom Zimny)
“The Oscars,” ABC (Glenn Weiss)
Read more...
Beyoncé has revealed the tracklist for her new Lion King-inspired album The Lion King: The Gift. Along with several new Beyoncé songs, the LP features contributions from Kendrick Lamar, JAY-Z, Childish Gambino, 070 Shake, Tierra Whack, Pharrell, and more. In addition, there’s a song with JAY and Bey’s daughter Blue Ivy Carter. Check out the the tracklist and cover art below.

The Lion King: The Gift, executive produced by Beyoncé, is out this Friday, July 19 via Parkwood Entertainment/Columbia Records.


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Ahead of Disney's 2019 live adaption of The Lion King hitting theaters on July 19, Disney Music has released the original motion picture soundtrack.

The soundtrack consists not only of Beyoncé's "Spirit" — an original single that will appear on her own album The Lion King: The Gift, which will accompany the film's release — but also the 2019 rendition of "Can You Feel the Love Tonight" featuring vocals by Queen Bey, Donald Glover, Billy Eichner and Seth Rogen. (In the film, Glover voices the title role of Simba, and Beyoncé, of course, voices Nala. Eichner and Rogen each play Timon and Pumbaa, respectively.)

The Lion King 2019 soundtrack is currently streaming on Spotify and Apple Music. Physical editions of the release will be available on July 19.

Listen to "Can You Feel the Love Tonight" and the entire soundtrack below.


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Walt Disney announced on Tuesday (July 9) that Beyonce will be curating and producing a new album, The Lion King: The Gift. The album and the film's soundtrack will also include new Bey song called “Spirit.”

The album will feature a number of global recording artists and "steeped in the sounds of Africa," according to the announcement on Instagram.

“This is sonic cinema,” Beyoncé said of the record in a statement. “This is a new experience of storytelling. I wanted to do more than find a collection of songs that were inspired by the film. It is a mixture of genres and collaboration that isn’t one sound. It is influenced by everything from R&B, pop, hip hop and Afro Beat.”

“I wanted to put everyone on their own journey to link the storyline,” she continued. “Each song was written to reflect the film’s storytelling that gives the listener a chance to imagine their own imagery, while listening to a new contemporary interpretation. It was important that the music was not only performed by the most interesting and talented artists but also produced by the best African producers. Authenticity and heart were important to me.”

The Lion King: The Gift is out July 19, along with the live-action film, which features Bey as Nala.
Disney’s The Lion King—starring Beyoncé as Nala and Donald Glover as Simba—is in theaters on July 19. Today, the film’s soundtrack was announced. It’s out digitally on July 11 and physically July 19 (via Walt Disney Records). Pre-order now!

The soundtrack features Beyoncé and Childish Gambino’s rendition of “Can You Feel the Love Tonight,” which was previewed in a recent teaser.

The soundtrack also includes selections from Hans Zimmer’s score, production from Pharrell (on Tracks 4, 9, 12, and 19), and appearances from Seth Rogen (who voices Pumbaa), Chiwetel Ejiofor (Scar), John Oliver (Zazu), Billy Eichner (Timon), and others.

In addition, there is a brand new Elton John track called “Never Too Late.” John co-wrote the track with Tim Rice; it’s produced by Greg Kurstin. Check out the tracklist, which includes a conspicuous TBA for Track 14, below. Read more...
With tickets now officially on sale for The Lion King here at Fandango, we spoke exclusively with director Jon Favreau, who has followed up his work helming the 2016 live-action redo of The Jungle Book with another groundbreaking effort here. He tells us how the highly anticipated new version is different while still honoring both the original movie and the iconic stage adaptation, the challenges of accomplishing such changes, and how the casting bridges the various versions and generations. And yes, he lost his mind over learning Beyoncé would be involved.

Fandango: Beyoncé is obviously a big deal for this movie.

Jon Favreau: Yes.

Fandango: I read that you wanted her involved so bad you were willing to work around her schedule. Did you have to coordinate much in that regard?

Jon Favreau: Sure, she's very busy. She's doing a lot. She was directing Homecoming, making Lemonade, her family got larger while we were working together. And between touring and albums, she really has a prolific career in many areas. She's an artist and a singer and a performer and very involved. She has a lot of things going on. But she's incredibly engaged and committed, and so what was wonderful was that when we did get together to work, she was exceptional, as you can imagine in her performance, but also really gives everything a lot of thought. She's very hard-working and puts a lot of thought into things, and would often be so extremely well-prepared that she was clearly working on a lot on this even when we weren't together. Read more...
The American Society of Composers, Authors and Publishers (ASCAP) celebrated its unparalleled roster of music legends, past and present, at the 34th annual ASCAP Rhythm & Soul Music Awards on Thursday. The event recognized special honorees and the songwriters and publishers of the most-performed ASCAP songs of the past year on the R&B/hip-hop, rap and gospel charts.

Winning Top R&B/Hip-Hop Songs included The Carters' "Apeshit" written by Beyoncé, Kiari “Offset” Cephus, Quavious "Quavo" Marshall and Shawn “JAY-Z” Carter. Congrats!
During the recent "Homecoming" For Your Consideration Event, Emmy members recieved promotional DVDs with the film. As we can find out on the back cover of the DVD, Beyoncé has submitted the documentary for the 2019 Emmy Awards in 7 categories! See below.


Outstanding Variety Special (Pre-Recorded)
Beyoncé Knowles-Carter, Steve Pamon, Erinn Williams
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OWN: Oprah Winfrey Network has teamed with producer and content creator Steve Jones to broadcast a special on the WACO (Where Art Can Occur) Foundation annual flagship charitable costume event, The Wearable Art Gala, for the first time in its three-year history. Founded by Tina Knowles Lawson and Richard Lawson, the WACO performing arts space located in North Hollywood is described as a creative center where art can truly occur and provides actors, artists, and youth a place to explore their talents.

Taking place this Saturday, the gala theme this year is A Journey to The Pride Lands, a nod to Disney’s upcoming Jon Favreau-directed The Lion King live-action remake which features the voice of Beyoncé Knowles-Carter. Knowles-Carter serves as the event’s co-chair along with Solange, Kelly Rowland, and Michelle Williams. Emmy-winner Tiffany Haddish is master of ceremonies.

The gala also recognizes Tyler Perry and other individuals for their contributions to the entertainment industry and world at large, through their art. Award presenters are Oscar and Emmy winner Viola Davis and author Shaka Senghor.

Jones is the executive producer of the primetime special through his Brand Maverick Entertainment company. This will mark his third collaboration with the network following the docuseries Black Love, one of OWN’s most-watched unscripted series debuts in network history and the Motherly Love special.

OWN Presents: Inside WACO’s Wearable Art Gala airs June 11 at 10pm ET/PT.
WACO Theater will host the Third Annual Wearable Art Gala on Saturday, June 1, 2019. Co-Artistic Directors Tina Knowles Lawson and Richard Lawson founded the event, which is presented by SheaMoisture, to celebrate art and raise funds for the non-profit gallery and performance complex WACO Theater Center.

The theme for the 2019 Gala is A Journey to the Pride Lands, based on the upcoming Walt Disney feature, THE LION KING, opening nationwide July 19th. Gala guests are encouraged to create their own wearable art attire inspired by the ideals of African tradition that are at the heart of the upcoming film which stars Donald Glover as Simba, Beyoncé Knowles-Carter as Nala, James Earl Jones as Mufasa, Alfre Woodard as Sarabi, and Chiwetel Ejiofor as Scar. The film is directed by Jon Favreau and utilizes pioneering filmmaking techniques to bring the treasured characters to life in a whole new way.

WACO Theater center proudly welcomes back beauty and personal care brand SheaMoisture as the Presenting Sponsor for the 2019 Wearable Art Gala. The brand has been a consistent supporter of WACO programs since 2016, working closely with the Center to passionately foster art and education initiatives for underserved youth. Read more...
Nominations for the 2019 BET Awards were announced last week. Beyonce is nominated in four categories! The show, which is in its 19th year, airs live from downtown Los Angeles’ Microsoft Theater on Sunday, June 23.

Best Female R&B/Pop Artist
Beyoncé
Ella Mai
H.E.R.
Solange
Sza
Teyana Taylor

Best Group
Chloe X Halle
City Girls
Lil Baby & Gunna
Migos
The Carters
Read more...
Netflix’s critically-acclaimed concert special Homecoming: A Film By Beyoncé reached 1.1 million U.S. viewers on its April 17 premiere date, according to data newly provided by Nielsen via its SVOD Content Ratings system.

Introduced in October 2017, SVOD Content Ratings measures the viewership of subscription video on demand (SVOD) services via audio recognition software installed in 44,000 U.S. homes that contain Nielsen's TV set meters. While the highly-secretive Netflix has stated in the past that Nielsen's ratings are “not even close” to being accurate, it is the most reliable measure yet of SVOD viewership data.

According to the numbers compiled by Nielsen, the audience for Homecoming was 63% African American on the day of its premiere and 55% over its first seven days, more than any other Netflix original film or series analyzed to date (the closest was Bird Box with 24%). Hispanics, meanwhile, made up 15% of viewers, while Asians comprised 5%. Read more...
Beyoncé recently penned a note in honor of former first lady Michelle Obama as one of TIME’s most influential people.

"Loving Michelle Obama wasn’t much of a choice. It was something that came naturally, because of how she carried herself. Because she resembled us and was moving in spaces where, as black Americans, we weren’t exactly meant to be, she seemed so powerful.

When I first met her, I was embraced by a warm, regal, confident woman who possessed a reassuring calm, on the eve of President Obama’s historic first Inauguration.

The way she looked, walked and spoke, in that warm but authoritative tone, we saw our mothers and sisters. She was strong and ambitious and spoke her mind without sacrificing honesty or empathy. That takes a lot of courage and discipline. Read more...
Reaching more female customers has been a top priority for Adidas since 2015, when it announced the company strategy that’s still guiding it today. Then, as now, sales to women were a disproportionately small slice of the total business—as they generally are at big sneaker brands, which historically haven’t designed for or marketed to women anywhere near as much as they have men. For brands that can win them over, women represent a lot of potential dollars.

That’s essentially why Adidas has teamed up with singer and global superstar Beyoncé, CEO Kasper Rorsted acknowledged on a company earnings call today. While the company’s women’s business has been growing strongly, it remains a “particularly strong opportunity for us because it is an underrepresented part of our business… we’re still by no means where we need to be,” he said. “There’s no doubt that Beyonce will help us in this area.” The first limited products from that collaboration will release toward the end of this year, he added.

The singer has a reach few in the world can match. On Instagram alone she has 127 million followers; just for the sake of comparison, mega-star Rihanna has about 70 million. After she and Adidas first announced their partnership, the shots she posted on the social network collectively drew tens of millions of likes and hundreds of thousands of comments. At a moment when pop stars seem to be more effective at selling sneakers than pro athletes, Beyoncé could have a noticeable effect on the company’s sales to women, especially since Adidas has found in the past that people such as influencers are a more effective way to reach women than athletes anyway. Read more...