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Beyonce Strives to Create 'Own Genre of Music'

Klaudia//November 18, 2010
After a busy, blockbuster 2009, Beyonce said she would be taking a well-deserved break this year, but the multiple-Grammy winner is definitely not idle: She's working on a new sound and filming a fun commercial for Vizio! "I love to dance, I love to sing, and I'm actually in the studio now writing songs and producing," reports Beyonce from the set of her new commercial. "I have a lot of live instruments that I'm putting into the tracks to try to change the sound and make my own genre of music. So, I'll be shooting videos and everybody will be watching them on their Vizio televisions soon." In her new Vizio commercial, debuting Thanksgiving Day, Beyonce explains that the joke is the quality of the TV's picture of her is better than life itself. "Someone's watching the television and I decide to step in their living room and perform especially for them," she explains, "and the TV looks so wonderful, they're ignoring me. So I'm stepping it up and I'm trying to perform harder, and it doesn't matter -- the TV is better!"

Beyonce featured in new VIZIO commercial

Klaudia//November 17, 2010
VIZIO, America's HDTV and Consumer Electronics Company, announced today that its six-time award winning XVT3SV Series is adding 3D technology to its most coveted line. VIZIO's 3D launch will feature three Full HD 3D XVT Series TVs with VIZIO Internet Apps™ (VIA) available in 42", 47" and 55" screen sizes. The units are now available online at Amazon.com, SamsClub.com, Target.com, VIZIO.com and will hit retail shelves later this month with wider availability in December. These three HDTVs headline a 3D Home Theater Ecosystem that also boasts VIZIO Full HD 3D glasses, 3D Blu-ray Players with Wireless Apps, Wireless Internet Router and High-Speed HDMI® Cables. The XVT3SV Series has recently won the CNET Editor's Choice, Home Theater Magazine Top Pick, ThePerfectVision's Highly Recommended Components, HDTVSolutions #1 Rated 55" and 32" TVs, PC World's Best Buy 40- to 42-inch HDTV, TopTenReviews Gold Award as the #1 LCD HDTV and was recognized by Mashable.com as one of the five gadgets that broke new ground in 2010. At the same time VIZIO will debut a new TV spot featuring 16-time Grammy Award winner Beyoncé that promotes the award winning XVT3SV Series. VIZIO's new TV spot features a performance face off of a live performing Beyoncé battling herself on a VIZIO XVT TV with VIZIO Internet Apps™ (VIA). The creative was developed by Venables Bell & Partners of San Francisco and directed by Jake Nava who also directed Beyoncé's "Single Ladies" and "Crazy In Love" videos. "Working with the team at VIZIO has been a great experience. They are at the top of the TV industry and have created an award-winning product. I admire VIZIO's drive to take entertainment to the next level," stated super star Beyoncé. "The VIZIO XVT line is an incredible, award-winning product that has earned the title of the best LED LCD HDTV on the market," stated Randy Waynick, VIZIO CSO. "We are thrilled to launch our new XVT television campaign featuring Beyoncé a true leader in entertainment and look forward to the upcoming release of our new 3D XVT sets which will continue to set the bar for performance, design, and value, challenging all others to improve."

Beyoncé 'Too Sexy' For Daytime TV

Klaudia//November 17, 2010
Beyoncé's advertisement for her new perfume, Heat, has been banned from daytime TV for being 'too sexy.' According to the Advertising Standards Authority (ASA), the raunchy clip which shows Queen B wearing a low-cut red dress and touching her breasts, cannot be broadcasted before 7.30pm. The ASA received 14 complaints from the public claiming that the Single Ladies singer's ad was 'offensive and unsuitable for children' and although they rejected that the advert was offensive, they noted that it shouldn't be shown in the middle of the day. In a statement, the ASA said: "Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children." They added: "We considered that the ad should not have been shown before 19.30 due to the sexually provocative nature of the imagery." Fragrance company, Coty, who makes Beyoncé's scent has defend the advert, claiming that it was not 'overtly graphic or sexual' and that Knowles was 'not naked' at any point. Despite the company's best efforts, the ASA has ruled the advert must not air again before 7.30pm in it's current form.

First Look: Beyonce’s new Brazilian Ad for C&A

Klaudia//October 2, 2010
Beyonce has shot a brand new Brazilian Ad for C&A and here is the first glimpse. In the shot, we see Beyonce posing in a red-hot dress – believed to be from the line – and holding up her ponytail teasingly. The latest C&A campaign was not suppose to be available for our viewing eyes until Christmas but someone decided to leak one of the ads. Not that we’re complaining!