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Beyonce In Pop Art Ad Campaign For Pepsi Max

Klaudia//February 21, 2013
Beyonce stars in a brand new Pop Art inspired advertising campaign for Pepsi Max which was unveiled this week.

The 'Love On Top' singer, who signed a reported $50 million deal with the drinks giant earlier this year ahead of her Super Bowl performance, features in the new artwork from fashion photographer Patrick Demarchelier.

"Beyonce and Pepsi truly achieved the 'Pepsi Effect' with this collaboration," Chief Design Officer Mauro Porcini said at the unveiling. "It was a joy to discover Beyonce's current passion for Pop art, and together make it come alive in a very contemporary way.

"Beyonce was heavily involved in the creative process from start to finish and we couldn't have asked for a better partner."

The newly unveiled artwork features Beyonce's face on a blue and yellow pop art piece of artwork, in the style popularised by artists like Andy Warhol.

The artwork in question will be features in stores and on Pepsi Max cans in over 50 countries from this month.

Beyoncé on the set of H&M photoshoot

Klaudia//January 10, 2013
Beyoncé Knowles was spotted wearing a high-waisted bikini during a photo shoot in the Bahamas yesterday. The singer looked relaxed as she lounged on a beach chair with a yellow flower in her flowing hair.

Beyoncé is currently staying in the Caribbean with her family while she works on her photo shoot. It looks like her 1-year-old daughter, Blue Ivy, is along for the trip as well since Jay-Z recently shared a photo of her playing with Uno cards.

Is Beyoncé teaming up with H&M?

Klaudia//January 7, 2013
Beyoncé is reportedly in the Bahamas with her dancers to shoot a commercial for the summer campaign for H&M. Kimmie Gee posted a message on Facebook about rehearsing for something connected with H&M and Ashley Everett's mother confirmed on Twitter that it is a commercial.

Beyoncé also added a couple of photos from the beach to her Instagram. Check them out in the gallery!

New fragrance: Beyonce Pulse NYC

Klaudia//December 21, 2012
Beyoncé will launch Beyoncé Pulse NYC, a new flanker to 2011′s Beyoncé Pulse, in January. Beyoncé Pulse NYC is a tribute to New York City and an ‘olfactory journey’ to the city’s hot spots.

Beyoncé Pulse NYC was developed by perfumer Carlos Vinals; notes include raspberry, pomegranate, pear, peon, jasmine, orchid, red velvet cupcake, patchouli, cashmere woods and amber.

Beyoncé Pulse NYC will be available in 15, 30 and 50 ml Eau de Parfum.

In Beyoncé Deal, Pepsi Focuses on Collaboration

Klaudia//December 10, 2012
For its campaign with Beyoncé next year, Pepsi doesn’t just want to sign up the telegenic pop star for another TV commercial. It also wants to get into the Beyoncé business.

In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.

The less conventional aspects of the deal are meant as collaborative projects that indulge Beyoncé’s creative whims, and might well have no explicit connection to Pepsi products. They are still at the brainstorm stage, but could include live events, videos, “a cool photo shoot” or almost anything else, said Lee Anne Callahan-Longo, the general manager of Parkwood Entertainment, Beyoncé’s company.

For Pepsi, the goal is to enhance its reputation with consumers by acting as something of an artistic patron instead of simply paying for celebrity endorsements.

“Consumers are seeking a much greater authenticity in marketing from the brands they love,” said Brad Jakeman, president of PepsiCo’s global beverage group. “It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”

Beyonce Filming Pepsi Super Bowl Commercial

Klaudia//October 26, 2012
Beyonce Knowles and her Beyhive are still running things in this neck of the woods!

The Southern belle was recently spotted blessing Pepsi with her beautiful face, as she filmed her fifth commercial for the company, just in time for its huge Super Bowl debut.

The world renowned singer, who is also confirmed as the halftime performer for this year's big game, had the aura of her little sister Solange as she color-blocked very bright colors while on set!

With an up-do to bring the look together, the picture left us wondering what the theme is for this year's commercial...