Beyoncé Drops New Ivy Park Line ‘Ivy Heart’ In Time For Valentine’s Day
Love is in the air for Beyoncé and her legion of fans.
Just in time for Valentine’s Day, the entertainer is preparing to drop the latest Ivy Park collection, Ivy Heart, a capsule inspired by love.
Ivy Heart is the sixth iteration of the collaborative collection produced by Adidas. Beyoncé has been teasing the launch on Instagram, first with an image of the words Ivy Park in puffy letters transforming into a heart, and then with several of the campaign photos, effectively whetting the appetites of her rabid fan base seeking more details.
Now the secret is out.
Just in time for Valentine’s Day, the entertainer is preparing to drop the latest Ivy Park collection, Ivy Heart, a capsule inspired by love.
Ivy Heart is the sixth iteration of the collaborative collection produced by Adidas. Beyoncé has been teasing the launch on Instagram, first with an image of the words Ivy Park in puffy letters transforming into a heart, and then with several of the campaign photos, effectively whetting the appetites of her rabid fan base seeking more details.
Now the secret is out.