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Beyonce Filming Pepsi Super Bowl Commercial

Klaudia//October 26, 2012
Beyonce Knowles and her Beyhive are still running things in this neck of the woods!

The Southern belle was recently spotted blessing Pepsi with her beautiful face, as she filmed her fifth commercial for the company, just in time for its huge Super Bowl debut.

The world renowned singer, who is also confirmed as the halftime performer for this year's big game, had the aura of her little sister Solange as she color-blocked very bright colors while on set!

With an up-do to bring the look together, the picture left us wondering what the theme is for this year's commercial...

Beyonce Releases Pulse Summer Edition

Klaudia//January 20, 2012
Beyonce launches a new version of the original fragrance Pulse intended for summer—Pulse Summer Edition. The scent is described as a fresh, playful, optimistic and upbeat summer time complement to the original. “Life is a flirt. Love is a game. The sky is your limit. Beyoncé Pulse Summer Edition gives you a burst of the inexplicable energy you feel during the Summer. It will leave you feeling great, ready to conquer anything, as if nothing and no one could ever resist you." Its composition is floral-fruity with fresh sparkling top notes and a creamy base. The top notes include icy mandarin, pear and pink pepper. The heart is exotic and floral, featuring ginger orchid, jasmine and orange blossom. The creamy base is composed of sapphire woods, musk and benzoin. The fragrance is available as 50 and 100 ml Eau de Parfum.

HOD Unveils Campaign Images for Fall & Holiday Collections

Klaudia//September 7, 2011
Beyonce and Tina Knowles unveil two separate campaigns for their House of Dereon fall and holiday 2011 collections. The Fall imagery shot in Los Angeles by celebrity and fashion photographer, Tony Duran will be the first to launch. These images, shot against a simple backdrop, feature Beyonce sporting the House of Dereon line looking ultra glam with a wild mane of curly hair and vibrant colored makeup. The campaign will break in the UK this September to coincide with the launch of the House of Dereon line available exclusively at the renowned retailer, Selfridges & Co. With the Fall collection titled City Jungle, one photo features her in a snake print hooded jumper while another in suede shorts and dolman sleeved printed chiffon blouse. The Holiday campaign, which makes its debut in October was shot by the famed fashion photographer, Terry Richardson at the trendy Standard Hotel in New York City. With the collections Global Nomadic theme, the campaign takes cues from the inspiration behind Beyonce's latest album 4 and depicts her as a modern day nomadic woman of the world. The images feature her in a sequined blazer over a draped mini skirt in one set-up, and cocktail dress in the other, all paired with head wraps and chunky ethnic jewelry and body ornamentation. The end result is simultaneously powerful, glamorous and thoroughly modern all at the same time. The images from both campaigns will appear in international publications that include InStyle UK, Rollacoaster, SuperSuper, and international editions of Vogue and Elle. Co-Creative Director Beyonce said, "Working with Tony and Terry on these two separate campaigns was such an amazing experience. Their approach is so different, yet to me the end results are so beautiful in their own unique way." Creative director and designer Tina Knowles said, "I am so excited about the upcoming campaigns for House of Dereon. These two incredibly talented photographers have captured such strong images of the collections and Beyonce. I believe each will create a positive emotional reaction from our customers in the UK. We are so excited about the launch of our House of Dereon there and are thrilled to support it with these two powerful campaigns."