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Beyoncé and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign unveiled today. The creative collaboration, mutually developed by Beyoncé and Pepsi as part of the previously announced global partnership, debuted at 9:00am EDT/2:00pm GMT in a special digital premiere on www.youtube.com/pepsi, followed by airings in more than 70 countries worldwide beginning on April 4th. The spot, which will be seen by more than a billion people, also features “Grown Woman,” an infectious new Timbaland-produced track, which will reportedly be available on iTunes next Monday, April 8th. According to Billboard, the song will be featured on the singer's new album but isn't the first official single.

The global partnership is the next iteration of Pepsi’s “Live for Now” brand spirit, which encourages fans to embrace the NOW and be at the epicenter of, and helping to define, pop culture – a mindset shared by both Beyoncé and Pepsi. It is also the current cornerstone of Pepsi’s breakthrough, global music strategy which supports emerging, rising and iconic stars alike by providing them with truly global reach, promotional support and innovative resources, such as “The Pepsi Opening Act” platform, and offers fans extraordinary, unforgettable music and experiences.

A rattling tribal beat and a stunning shot of Beyonce flicking her wrist? Why yes, that is all the sustenance we needed today.

After instructing all of us to “Bow Down,” Beyonce has dropped a teaser video for her new single, or new video, or new announcement, or new album, or new tour (who really knows, at this point? Let’s assume it’s a single, though), which is coming tomorrow, April 4, at 9AM ET. All it says is “#BeyHereNow.” So you know what? We will.

It’s also worth noting that Beyonce married Jay-Z on April 4, 2008, which means tomorrow marks the couple’s five-year anniversary. Still, that doesn’t mean she’s just his little wife. Right?

Watch the video below and check back tomorrow to find out if Beyonce is going to save pop music, or whatever.

UPDATE: Sony Music Ireland confirmed that the video is a teaser of Beyonce's Pepsi TV spot and as you probably know, her new single will be featured in the commercial! Can't wait!

H&M is proud to announce a new partnership for its summer campaign with global superstar Beyoncé. The entertainer, who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce "Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.

“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer,” says Donald Schneider, Creative Director, H&M.

“In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design, H&M. “There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”

The summer campaign features swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. Since 2002, H&M’s initiative with WaterAid has raised £2,650,000.

The campaign images were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund. The commercial highlights the opposing nature of the four basic elements and will be available to view online in its entirety, with edited versions for TV. The commercial also features a new song from Beyoncé, Standing On The Sun, which will be available worldwide online and hm.com beginning May.

Beyonce the beautiful appeared in the L’Oreal X Marie Claire ‘Women Wishes’ campaign to celebrate International Women’s Day (March 8), looking as gorge as ever. The spot is black and white, which only serves to further highlight her physical flawlessness, and she talks about how one of the most fulfilling things she can do is to empower other women. That’s a queen right there for you!

“I am all about giving women confidence and I know sometimes you wake up in the morning and don’t feel like the best version of yourself,” Bey, a L’Oreal pitchwoman, says. “It’s great to know I am a part of something that helps bring out the inner confidence and beauty in women.”

She shared her morning mantra, saying, “Before I have to be on is actually telling myself I’m worth it, I deserve this, I’m a diva, I’m strong.”

Beyonce stars in a brand new Pop Art inspired advertising campaign for Pepsi Max which was unveiled this week.

The 'Love On Top' singer, who signed a reported $50 million deal with the drinks giant earlier this year ahead of her Super Bowl performance, features in the new artwork from fashion photographer Patrick Demarchelier.

"Beyonce and Pepsi truly achieved the 'Pepsi Effect' with this collaboration," Chief Design Officer Mauro Porcini said at the unveiling. "It was a joy to discover Beyonce's current passion for Pop art, and together make it come alive in a very contemporary way.

"Beyonce was heavily involved in the creative process from start to finish and we couldn't have asked for a better partner."

The newly unveiled artwork features Beyonce's face on a blue and yellow pop art piece of artwork, in the style popularised by artists like Andy Warhol.

The artwork in question will be features in stores and on Pepsi Max cans in over 50 countries from this month.

Visit the gallery to check out a new Pepsi ad and a photo of bottles with Beyonce.

Beyoncé Knowles was spotted wearing a high-waisted bikini during a photo shoot in the Bahamas yesterday. The singer looked relaxed as she lounged on a beach chair with a yellow flower in her flowing hair.

Beyoncé is currently staying in the Caribbean with her family while she works on her photo shoot. It looks like her 1-year-old daughter, Blue Ivy, is along for the trip as well since Jay-Z recently shared a photo of her playing with Uno cards.

Beyoncé is reportedly in the Bahamas with her dancers to shoot a commercial for the summer campaign for H&M. Kimmie Gee posted a message on Facebook about rehearsing for something connected with H&M and Ashley Everett's mother confirmed on Twitter that it is a commercial.

@argirisdrew They are #commercial shooting! #exciting 

— Christi Everett (@christieverett) styczeñ 6, 2013

Beyoncé also added a couple of photos from the beach to her Instagram. Check them out in the gallery!

Beyoncé will launch Beyoncé Pulse NYC, a new flanker to 2011′s Beyoncé Pulse, in January. Beyoncé Pulse NYC is a tribute to New York City and an ‘olfactory journey’ to the city’s hot spots.

Beyoncé Pulse NYC was developed by perfumer Carlos Vinals; notes include raspberry, pomegranate, pear, peon, jasmine, orchid, red velvet cupcake, patchouli, cashmere woods and amber.

Beyoncé Pulse NYC will be available in 15, 30 and 50 ml Eau de Parfum.

COMMERCIAL! Kimberly Gipson is currently in New York, filming a commercial with Beyonce. xceltalent.com

— XCEL TALENT AGENCY (@XCELTALENT) grudzieñ 13, 2012

.@beyonce will be featured in a new, global @pepsi commercial in 2013. The new advertisement will feature a single from her upcoming album.

— PepsiCo (@PepsiCo) grudzieñ 10, 2012

For its campaign with Beyoncé next year, Pepsi doesn’t just want to sign up the telegenic pop star for another TV commercial. It also wants to get into the Beyoncé business.

In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.

The less conventional aspects of the deal are meant as collaborative projects that indulge Beyoncé’s creative whims, and might well have no explicit connection to Pepsi products. They are still at the brainstorm stage, but could include live events, videos, “a cool photo shoot” or almost anything else, said Lee Anne Callahan-Longo, the general manager of Parkwood Entertainment, Beyoncé’s company.

For Pepsi, the goal is to enhance its reputation with consumers by acting as something of an artistic patron instead of simply paying for celebrity endorsements.

“Consumers are seeking a much greater authenticity in marketing from the brands they love,” said Brad Jakeman, president of PepsiCo’s global beverage group. “It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”

I uploaded three Samantha Thavasa promotional photoshoots from 2012, 2010 and 2007.

Beyonce Knowles and her Beyhive are still running things in this neck of the woods!

The Southern belle was recently spotted blessing Pepsi with her beautiful face, as she filmed her fifth commercial for the company, just in time for its huge Super Bowl debut.

The world renowned singer, who is also confirmed as the halftime performer for this year's big game, had the aura of her little sister Solange as she color-blocked very bright colors while on set!

With an up-do to bring the look together, the picture left us wondering what the theme is for this year's commercial...