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adidas x IVY PARK Announces Its Fifth Collection: "HALLS of IVY"

Klaudia//December 1, 2021
adidas x IVY PARK celebrates the end of the year with its fifth collaborative collection called HALLS of IVY. The inclusive collection unites all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor.

As with the fourth adidas x IVY PARK collection, “HALLS of IVY” features distinctly expressive styles made for both adults and kids.


Beyoncé and JAY-Z Partner with Tiffany & Co. to Donate $2 Million to HBCUs

Klaudia//September 9, 2021
Beyoncé and JAY-Z are giving back—again. In partnership with Tiffany & Co., the couple's philanthropic initiatives—BeyGOOD and the Shawn Carter Foundation—are launching a new scholarship for students attending five Historically Black Colleges and Universities (HBCUs).

The Tiffany & Co. About Love Scholarship will distribute $2 million among students pursuing the arts and creative fields at the following private and state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas Pine Bluff and Central State University in Ohio.

According to the universities' presidents, this donation will allow students pursuing the arts to devote themselves to their studies. "This opportunity is timely as our students come from many different socioeconomic backgrounds. These funds will have a tremendous on who we recruit and our students’ success as they move on to graduate and professional schools and into their careers," said Dr. Jack Thomas, the President of Central State University, in a statement.

There are a few qualifications for applicants interested in these scholarships. For one, students at these five schools—either current or incoming—must qualify for financial aid, per their university's guidelines. Then, they must be pursuing degrees in creative fields, history, or communications. Priority will be given to students facing financial hardships, and the individual awards amounts will be determined based on individual student's needs.

Prospective applicants should get ready: Online applications will open at each participating school on Friday, September 10, and close on Sunday, September 26 at 11:59 PM ET.

Tiffany & Co. Introduces The "ABOUT LOVE" Campaign Starring Beyoncé And Jay-Z

Klaudia//August 23, 2021
"Love is the diamond that the jewelry and art decorate." --The Carters

While no one could ever upstage Beyoncé and Jay-Z, together for the first time in an ad campaign for Tiffany & Co., it’s fair to say there is a third star in the spots: a never-before-seen painting by Jean-Michel Basquiat in the jeweler’s signature robin egg blue.


Tiffany recently acquired the spectacular artwork, which had been in the possession of a private collector since the early 1980s, adding another surprise and layer of storytelling to a vast, yet nuanced advertising effort, which is to break in print next month.

Now controlled by LVMH Moët Hennessy Louis Vuitton, Tiffany is putting major firepower behind the yearlong campaign featuring the Carters, which includes a short film that depicts Beyoncé singing “Moon River” to her husband. It’s destined for major exposure in the coming months, including a takeover of all the digital billboards in New York’s Times Square.

Unveiling the first campaign image exclusively to WWD, Alexandre Arnault, Tiffany’s executive vice president of products and communications, also told the back story of the project in his first sit-down interview since joining the historic New York jeweler last January.