In 2013 the Philanthropic arm of Parkwood Entertainment was launched to inspire people everywhere to be kind, to be generous and to be GOOD. It seemed simple then – which was our intent to make BEING GOOD easy, as such something everyone could do. So, we set out on the Mrs. Carter World Tour with an idea, a few #BeyGOOD branded t-shirts and the single hope to make real lasting impact. To our surprise and delight, the simple message quickly became a global movement. And eight years later, we've met some of the bravest souls, kind hearts and absolutely brilliant minds, with some of the most fascinating stories, far too inspiring NOT to share.
We've curated this space for you to journey with us to the many places visited and for you to meet some of the faces of change, hope, inspiration and social impact. From St. Damien's Pediatric Hospital in Haiti to the Global Citizen stage in Hamburg, Germany and Johannesburg, South Africa, Hurricane Harvey survivors in Houston, Texas to young warriors battling physical illnesses and defying the odds. BeyGOOD was present at the World Economic Forum in Switzerland, then on to Brazil, Australia, London and showing support for 900 plus small businesses here in the US, along with mental health support, both as a response to the deficiencies caused by the pandemic.